LG Showcases Everyday Home Convenience at SM Mall of Asia

News Summary

 LG Electronics Philippines brought its LG Home Solutions Exhibit Display to SM Mall

of Asia from September 24 to 30, 2026.

 Located at the Ground Floor of the Entertainment Mall, the exhibit gave mallgoers an

easy way to explore selected LG home appliances.

 Visitors discovered everyday home essentials across three categories: washing

machines, refrigerators, and microwave ovens.

 The exhibit also invited visitors to scan the onsite code and join the K-Sama Club, with

a complimentary giveaway available while daily supplies lasted.

 Through the display, LG brought its Life’s Good philosophy closer to everyday routines

in a practical and approachable way.

MANILA, Philippines – Everyday life at home moves through small routines. Laundry waits

by the door. Groceries need their place. A quick meal has to be ready before the next part of the

day begins. As more people looked for practical ways to make these moments feel lighter, LG

Electronics Philippines brought its home solutions closer to mallgoers through the LG Home

Solutions Exhibit Display at SM Mall of Asia.

Held from September 24 to 30, 2026, the exhibit was located at the Ground Floor of the

Entertainment Mall, where visitors explored selected LG home appliances during their mall

visit. On display were three everyday home essentials: washing machines, refrigerators, and

microwave ovens.

“Through the LG Home Solutions Exhibit

Display, we wanted to meet people where everyday

life already happens and show how thoughtful home solutions can make daily routines feel

lighter and easier,” said Changhee Doh, Home Solutions Product Director, LG Electronics

Philippines. “At LG, we believe innovation fits best when it feels useful, intuitive, and close to

home.”

Bringing Home Solutions Within Reach

LGE Internal Use Only

4

More than a product display, the LG Home Solutions Exhibit Display gave visitors a chance to

see how home appliances could fit naturally into real daily routines.

From keeping clothes fresh and food stored properly to helping make everyday meals a little

easier, the exhibit brought together familiar appliance categories in one accessible stop. It

offered a simple way to discover how LG supported the moments people came home to every

day.

By bringing these solutions closer to where people already were, LG continued to bring

its Life’s Good philosophy into everyday life in ways that felt practical, useful, and close to

home.

Discover LG and Join the K-Sama Club

The exhibit also gave visitors a simple way to connect with LG beyond the display floor.

Mallgoers who visited the exhibit could scan the onsite code and join the K-Sama Club. After

completing the activity, visitors could also claim a complimentary giveaway, while daily

supplies lasted.

It was an easy way to turn a quick stop into something more—an opportunity to discover LG,

join the community, and take a little something home.

Experience Better Everyday Living with LG

Through the LG Home Solutions Exhibit Display, visitors explored how selected home

appliances supported everyday routines in an accessible mall setting.

The LG Home Solutions Exhibit Display was held through September 30, 2026, at the Ground

Floor of SM Mall of Asia’s Entertainment Mall, near Nike and Krispy Kreme. Visitors explored

selected washing machines, refrigerators, and microwave ovens, scanned the onsite code to join

the K-Sama Club, and claimed a complimentary giveaway while daily supplies lasted.

Life’s Good when everyday living feels a little easier.

###

About LG Electronics

LG Electronics is a global innovator in technology and consumer electronics with presence in almost every country

and an international workforce of more than 75,000. LG’s four Companies – Home Appliance Solution, Media

LGE Internal Use Only

4

Entertainment Solution, Vehicle Solution and Eco Solution – combined for global revenue of over KRW 88 trillion in

2024. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air

solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligence LG

ThinQ brands are familiar names world over. Visit www.LG.com/global/newsroom/. for the latest news.