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20 Years of “Para Sa Akin”: Sitti Brings the Song Back to the Stage on May 17

When Sitti recorded “Para Sa Akin” in 2005, she had no expectation that the song would still be part of people’s lives two decades later. It is. 

Twenty years on, the song continues to live quietly but persistently, from weddings and late-night drives, to cafés, and especially moments of heartbreak and moments of joy. It is the kind of song people don’t just remember, but return to. 

On May 17, at the Newport Performing Arts Theatre, Sitti returns to the stage for Sittiscape: The City of Bossa, a one-night anniversary concert marking 20 years of Café Bossa, the album that introduced “Para Sa Akin” into everyday Filipino listening. 




The Life of a Song 

For many listeners, “Para Sa Akin” has never really left. 

“It’s not really my song anymore,” Sitti has said, referring to her ephemeral hit. “It belongs to everyone who played it during the hardest or happiest parts of their lives.” 

That sense of ownership is something fans recognize immediately. 

“For me, ‘Para Sa Akin’ became the soundtrack of a very specific time in my life — the people I met, the relationships I had, even the places I used to go,” shares Bing Torre, a Cebu-based fan. “It holds those memories in a way no other song does.” 

For others, the song marked the beginning of something new. 

“When I first heard it, that was the moment I fell in love with bossa nova,” says Chad Militante of Quezon City. “It introduced me to a sound I didn’t even know existed before, and it’s something I still go back to until now.” 

Across platforms, the song has continued to find new listeners, now approaching 60 million streams on Spotify alone — a quiet indicator of how it has endured beyond its original release.

The Concert That Brings It Back 

That lasting presence is the starting point of Sittiscape. Rather than a typical anniversary show, the concert is built as a directed experience; it’s one that reflects not just the music, but the life it has lived over twenty years. 

Conceptualized and creative-directed by Liza Diño, with stage direction by Ice Seguerra, musical direction by Bobby Velasco, and choreography by Dan Cabrera, the production brings together a multi-generational cast including Gary Valenciano, RJ Jacinto, Ice Seguerra, Ebe Dancel, Nyoy Volante, Richard Poon, Princess Velasco, Jason Dhakal, and Mr. Ryan Cayabyab. 

“Sitti embraced Bossa Nova and made it belong to ordinary Filipino life,” Diño says. “That’s the city she built. Sittiscape is our way of singing it back.” 

Ice Seguerra steps in as stage director; Bobby Velasco musically directs an ensemble built for one specific night; Dan Cabrera choreographs a show meant to move as much as it is meant to listen to. The night weaves moments of documentary intimacy between songs — brief, conversational, never explanatory — letting Sitti speak softly between numbers about the life her music has lived without her. 

For Sitti, the anniversary is less about marking time than acknowledging what the song has become. Sittiscape becomes the cinematic version of that handing-over. 

On Stage with Her 

Sitti will be joined on stage by Gary Valenciano, RJ Jacinto, Ice Seguerra, Ebe Dancel, Nyoy Volante, Richard Poon, Princess Velasco, Jason Dhakal, and Mr. Ryan Cayabyab. The night will feature a Para Sa Akin suite, the song reinterpreted across multiple arrangements that trace its life over two decades, including Jason Dhakal's 2023 reinterpretation of the track. In a separate moment, Gary Valenciano joins Sitti for a Bossa Nova dance. The show closes in a samba finale choreographed by Dan Cabrera, the audience invited into the rhythms Sitti has spent twenty years helping Filipinos fall in love with. 

Streaming Snapshot 

• “Para Sa Akin” — 59,647,110 Spotify streams 

• Sitti total catalog — 80M+ streams across platforms 

• 829 active playlists / 10.6 million combined playlist reach 

• 139 chart placements / 13,100 Shazams in current period



Sittiscape: The City of Bossa 

20 Years of “Para Sa Akin” 

A Fire & Ice LIVE production 

Concept and creative direction by Liza Diño 

Stage direction by Ice Seguerra 

Musical direction by Bobby Velasco 

Choreography by Dan Cabrera 

Featuring Gary Valenciano, RJ Jacinto, Ice Seguerra, Ebe Dancel, Nyoy Volante, Richard Poon, Princess Velasco, Jason Dhakal, and Mr. Ryan Cayabyab 

Sunday, May 17, 2026 • Newport Performing Arts Theatre • Tickets at Ticketworld 

Get in touch with Raia, Partnerships Officer of Fire & Ice LIVE at 

partnerships@fireandice.ph 

About Sitti 

Sitti is widely recognized as the Filipino artist who embraced Bossa Nova and made it part of mainstream Philippine musical life. Her 2006 debut album Café Bossa established the genre as everyday Filipino listening, and its signature track “Para Sa Akin” remains one of the country's most enduring love songs, with nearly 60 million Spotify streams two decades after its release. Across platforms, her catalog has surpassed 80 million streams. Her work spans Bossa Nova interpretations, jazz standards, original compositions, OPM collaborations, and screen music. She remains an active performer, recording artist, and one of the foundational voices of Filipino contemporary jazz. 

About Fire & Ice LIVE 

Fire & Ice LIVE is a Manila-based live entertainment production company specializing in directed concerts, cinematic music productions, and artist-led anniversary stagings. Sittiscape: The City of Bossa is a Fire & Ice LIVE production, conceptualized and creative-directed by Liza Diño.

 

Play, move, and chill at SM Supermalls this summer


Gather your crew for pickleball, runs, and refreshing coolers to beat the heat


MANILA, Philippines, 21st April 2026 – This summer, your most-loved SM Supermalls turn up the energy with experiences designed for every kind of barkada. At the heart of it all is the SM Active Hub—a growing community of movers, players, and fitness enthusiasts—bringing together activities that let you truly Gala To The Max.

Dive into Summer Play with the SM Active Hub

The SM Active Hub brings the community together, where every step, sprint, and shared moment lets you Gala To The Max with a maxed-out experience at SM Supermalls.

The SM Active Hub sets the tone for a season filled with movement, connection, and fun. Fresh from celebrating its first anniversary with a series of activities across select SM malls last April 11 to 12, the community continues to build momentum with even more ways to stay active all summer long.

Whether you're picking up a new sport or leveling up your routine, the SM Active Hub brings together experiences that make every visit more dynamic and engaging—giving you more ways to Gala To The Max this summer.

Join the Pickleball Mania

Rally, compete, and connect at the SM Active Hub’s pickleball courts, where every match is a chance to Gala To The Max.

Pickleball takes center stage with a lineup of activities at SM Supermalls, from beginner-friendly clinics to regular tournaments and free-play sessions. Step onto the court, rally with fellow players, and enjoy the fast-growing sport in a lively and welcoming environment.


With guidance from experienced coaches, even first-timers can quickly get into the game, making every match an exciting way to connect and compete.


Dash into Summer Runs


From first-timers to seasoned runners, every stride hits differently at SM Supermalls, bringing you closer to a maxed-out experience this summer.


From first-timers to seasoned runners, SM Supermalls’ summer runs offer something for everyone. With categories for all ages and skill levels, each event is a chance to stay active, celebrate milestones, and be part of a vibrant running community.


Finish strong and look forward to exciting rewards waiting at the finish line.

Play it your way this summer

Glide, ride, and train your way through summer. Make every moment count and Gala To The Max at SM Supermalls.

From courts to open spaces, SM Supermalls brings even more ways to stay active and in the moment. Jump into games of basketball, volleyball, badminton, or table tennis, or take your skills further with karate, taekwondo, arnis, and gymnastics sessions happening across select malls.Glide, ride, and train your way through summer. Make every moment count and Gala To The Max at SM Supermalls.


For those looking for something different, you can hit strikes at the bowling lanes, glide into skating sessions, or sharpen your aim with archery and billiards. Cycling enthusiasts can take on biking activities, while football and soccer matches keep the energy going across the field. Even e-sports fans can get in on the action with competitive gaming experiences.

Whether you're trying something new or sticking to your sport, it’s all part of a summer where you can move freely, play fully, and Gala To The Max.


Level up the fun at SM Game Park

From shooting hoops to bowling strikes and trying your hand at archery, every corner of SM Game Park brings a new way to bond, compete, and have fun with your barkada.


Step into a world of non-stop action at SM Game Park, where friendly competition meets feel-good moments. From bowling and billiards to arcade favorites, it is the perfect spot to challenge your barkada or take a break in between activities. Whether you are aiming for a strike or chasing a new high score, every visit brings a reason to celebrate small wins together.


Rock your best Summer Fits

From workouts to weekend galas, find activewear that keeps up with your pace so you can move in style all season long at SM Supermalls.


From workouts to weekend galas, SM Supermalls makes it easy to stay stylish and comfortable all season long. Discover activewear and essentials from Sports Central, Wilson, and Decathlon, perfect for keeping up with your summer plans.


Complete your look at the Summer Bazaar, where sweat-friendly gear, bucket hats, and must-have accessories come with exciting deals and promos.


The Groove Dance Showdown


For those who love to move, SM Supermalls transforms into a vibrant dance space filled with rhythm and energy. Join workshops, learn new routines, and take the spotlight as you bring your best moves to the floor.


Refresh your senses with Summer Coolers

Cool down and recharge with refreshing treats, from milk tea to halo-halo favorites, perfect for a well-earned break in your maxed-out summer.

After a full day of activities, cool down with refreshing treats that hit just right. Indulge in creamy gelato from Caramia or rich chocolate creations from Venchi, perfect for a well-earned break.

For something lighter, enjoy freshly brewed milk tea from Chi Cha San Chen or delicate Japanese treats from Warabi Mochi Kamakura. You can also go for a Filipino favorite with a twist at Bebang’s Halo-Halo or recharge with handcrafted drinks from Super Matcha.

The summer experience gets even better with the SM Coolers Fest 2026, happening from May 15 to 31 across participating SM malls. From halo-halo and fruit shakes to iced coffee and specialty beverages, the festival brings together a wide selection of refreshing treats from mall tenants and MSMEs.

Customers can also explore these favorites through SM Malls Online, making it easy to enjoy coolers anytime, anywhere. In select malls, Coolers Fest Market booths offer an expanded and vibrant on-ground experience.

From active moments at the SM Active Hub to refreshing breaks and everyday discoveries, everything comes together for a maxed-out experience made for kids, families, and barkadas.

Make it a summer to play, move, and chill—only at your most-loved SM Supermalls.

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About SM Supermalls

SM Supermalls is evolvingshaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.


Stronger Futures Start Here as Job Opportunities Open Nationwide This Labor Day

 

This Labor Day, SM continued empowering community opportunities as multiple Job Fairs were mounted across 15 venues nationwide. This brought together 650 employers and 17,400 jobseekers, with more than 1,000 Filipinos hired on the spot—a powerful reflection of how accessible, community-based platforms can deliver real employment outcomes.

But beyond the numbers are real stories—of courage, determination, and new beginnings.

Across multiple SM malls, thousands of Filipinos walked in carrying resumes—and walked out with something more: real opportunities, renewed confidence, and for many, a fresh start. The SM Job Fair once again served as a platform for employment, connecting jobseekers, employers, and government partners in one convenient, community-centered space at their most-loved SM Supermalls.





For jobseekers like France Barcial and Mark Andrei Jimenez the experience was life-changing.

“Hindi ko po expected na ngayon din ako matatanggap, bakasakali lang po” he shared, holding back tears. “Meron na po akong pang-suporta sa college ko sa PUP.”


"Malaking tulong po ito sa pamilya namin. kung sa iba po, baka nag-antay pako kung kailan ako tatawagan. dito po hired agad."











Moments like these echoed throughout the day, as hiring booths became spaces of possibility—where interviews led to immediate job offers, and uncertainty turned into hope.

SM Job Fairs continue to stand out for their accessibility and efficiency. From application to interview—and even the processing of government requirements—everything is made available in one place, allowing jobseekers to focus on what matters most: securing their future.





Miss Rea Amata, a representative from the Labor Relations and Public Employment Service Office of Marikina emphasized the impact of such initiatives:


“Malaking bagay ito para sa mga Pilipino, sa mga constituents namin sa Marikina. Bringing opportunities closer to communities is key—and SM provides that platform. Isipin mo, hindi ka na dadayo at gagastos para maghanap ng trabaho.”


Employers also highlighted the value of direct, face-to-face engagement, as attested by Noelle Tupas of Work Makers Manpower Corporation.


“We’re able to meet qualified candidates faster and more efficiently, second time we joined this job fair and some of our previous hires have stayed in our company, the others found other opportunities. Here, you can see the potential immediately, and that makes hiring more meaningful.”


Beyond employment, SM continues to strengthen its role in workforce development by introducing upskilling opportunities—including digital and AI learning sessions in partnership with institutions such as the Department Information and Communications Technology. These initiatives aim to help jobseekers stay competitive in an evolving job market, reinforcing the shift from job access to job readiness.

“We have certificate trainings and seminars na nagdadagdag ng value at knowledge sa ating mga applicants. In fact, we have ready data and information ng mga trainees natin previously na na-hire or lumawak ang freelancing expertise dahil sa programs natin,” said Erika Zamora, trainer from DICT. 

Many jobseekers felt the significance of the initiative.


Alberto Eder shared, “Hindi lang po ito para sa IT professionals, AI age na po talaga tayo. Lahat po ng gusto magtrabaho, makikinabang po dito sa upskilling.”



Through strong collaboration with government agencies, employers, and institutional partners, SM Job Fairs continue to demonstrate how public-private partnerships can drive meaningful, real-world impact. 

As the day came to a close, what remained were not just filled job positions—but stories of resilience, determination, and new beginnings.

Because at SM Supermalls, it’s not just about bringing people together—it’s about helping them move forward.





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About SM Supermalls – Job Fairs

SM Supermalls—one of Southeast Asia’s leading mall developers—brings employment opportunities closer to Filipinos through accessible job fairs in malls nationwide. As the country’s most preferred and loved retail destination, SM creates job fair experiences designed for different job seeker tribes—from fresh graduates and career shifters to experienced professionals—connecting them with employers and opportunities that match their goals. Through strong partnerships with government and industry, SM continues to empower Filipinos and strengthen communities—creating pathways to employment All For You.


Your Vibe, Your Tribe: SM Supermalls Drops New Anthem “Gala To The Max” by DNA

 


SM Supermalls released its newest anthem, “Gala To The Max,” performed by the rising girl group DNA. 


MANILA, Philippines, 12th April 2026 - Forget the usual mall run; it’s time for a total vibe check. SM Supermalls, in an electrifying partnership with StarPop, has officially pulled the curtain back on its newest anthem, “Gala To The Max.” Performed by the rising group DNA, the track is more than just a catchy earworm; it’s a tribute to the way we hang out today.


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The message is clear: SM isn't just a place to buy things. It’s your "third space." It’s where you meet the crew, find your community, and—as the song says—live life to the max at your most loved mall.


More Than a Destination, It’s a Mood. “Gala To The Max” captures the essence of what it means to visit SM. Whether you’re there for a fitness milestone, a deep dive into your favorite fandom, a gaming marathon, or just a chill afternoon with your furbabies, SM remains the ultimate backdrop for every subculture.





SM Supermalls Executive Vice President for Marketing JonJon San Agustin emphasizes that the mall is an extension of the shoppers' identity, "At SM, we’ve always been about creating spaces where memories are made. With ‘Gala To The Max,’ we’re celebrating that unique energy our shoppers bring. It’s about your vibe and your tribe. Whether you're here to play, shop, or just hang out, we want you to feel that this is your space, the most loved mall that truly fits your lifestyle."



The Soundtrack to Your Next LSS


Produced alongside StarPop, the track features the high-energy vocals of DNA, a trio of sisters composed of Ezri, Julia, and Tasha. The song is designed to be the definitive background score for every TikTok transition and weekend hangout.


DNA members and real-life sisters (from left) Ezri, Tasha, and Julia could not hide their excitement as they brought to life (and ears) SM Supermalls’ newest jingle.




Join the Movement  

The official rollout begins this weekend across all SM malls nationwide. With more music and more reasons to stay longer than you planned, SM is officially calling on the community to show off their moves. Come as you are, bring your tribe, and show the world how you gala to the max.  

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About SM Supermalls

SM Supermalls is evolvingshaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 8 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.


The Ultimate Summer Play with SM Supermalls x Tiktok Live




In this heat, the aircon is definitely calling! Summer came alive as 24,000+ viewers at SM Supermalls x TikTok LIVE transformed everyday malling into a fully immersive, real-time experience! Marking the first of many LIVE collaborations, #SummerPlayAtSM brought some of your most-loved creators like Iñigo Jose, Sean Tristan, and more to vibe check the ultimate summer hangouts here at your most loved SM! 


Rooted in the idea that summer is best enjoyed together, #SummerPlayatSM aimed to bring the summer fun no matter where they are as creators invited audiences to tag along as they explored and discovered their next move LIVE.


This new interactive experience set the tone for a new era of malling. One where discovery, connection, and community seamlessly come together both on-ground and on-screen here in your most-loved mall, SM Supermalls–All For You!


Play All Day, LIVE!



The ultimate weekend plan finally turned into reality as creators brought their audiences straight into the action, turning SM North EDSA into an interactive playground in real time! With spontaneous challenges, audiences dictated the next move. Iñigo Jose joined in the fun as he experienced different summer activities that’s both enjoyable and certified barkada-ready within the mall! 


The livestream seamlessly blended on-ground action into real-time audience interaction.


Iñigo’s competitive energy kicked things off at SM Bowling until Space & Time Cube at The Block, where every throw came with a daring twist thanks to dares from viewers and players he met along the way. Safe to say, the whole end-to-end SM North EDSA run felt like one big barkada hang—with the audience calling the shots every step of the way!


Fit Check, LIVE!



Summer style took center stage with Sean Tristan as our LIVE audience became his main stylist for the day.


Moving through the SM Store, Decathlon, and a quick pass through Toby Sport’s Pickleball Super Series, Sean Tristan invited viewers to curate his looks in real time, from brunch-ready fits to sporty looks with gear perfect for the season.



Summer Fun That’s All For You


It wasn’t just a livestream, it was fully interactive, both online and on-ground. As comments and reactions rolled in, viewers became part of the action, with game passes and SM Malls Online vouchers dropping throughout. Every interaction became a chance to win, turning viewers into active participants.

This marks one of many collaborations between SM Supermalls and TikTok LIVE, bringing malling into a more dynamic digital space. By turning everyday moments into livestream experiences, SM is redefining how audiences engage with mall culture, now accessible anytime, anywhere.

As the partnership grows, mall events continue to evolve into livestream experiences where creators spotlight top tenants and viewers shape the experience in real time.

As your most loved mall, SM Supermalls continues to be a space where people connect, discover, and share authentic moments, bringing the energy of malling into the digital world.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.



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About SM Supermalls

SM Supermalls is evolving for a new era shaped by how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.


As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.


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