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TGP franchisees highlight purpose-driven entrepreneurship through stories of service, community impact



For many franchisees of TGP, building a business began with a practical goal: to create a stable livelihood for their families. But over time, their decision to franchise became more than a path to growth. It became a way to serve communities by helping make affordable medicine more accessible to the people who need it most.

For franchise owners in Cabanatuan City, Nueva Ecija and Bacolod City, their TGP journey was shaped by the same questions many aspiring entrepreneurs ask: What do you want to build? What kind of life do you want for your family? How can you create something that truly makes a difference?

In Cabanatuan City, husband and wife Jul and Darlene De Guzman were already managing small businesses before joining TGP. What drew them to the brand was its clear sense of purpose.

“Before joining TGP, my wife and I were already running small businesses together. We were young, learning, and trying to figure out what kind of work truly mattered to us,” said Jul De Guzman.

“What made TGP stand out was the mix of service and long-term contribution to the community. I used to write mission statements for our other businesses from scratch. With TGP, the mission was already built in — to provide affordable medicine to people and communities,” he added.

The De Guzmans opened their first TGP branch in 2008, personally handling operations and learning the business step by step. From one store, they eventually expanded across Central Luzon.

But for the couple, growth was not just about adding more branches.

“TGP made us grow, individually and as a couple. It taught us how to lead people, how to handle pressure, and how to serve others. In many ways, it helped shape the kind of family we are today,” De Guzman said.

In Bacolod City, TGP franchisees Tweet and Daves Campos saw the opportunity from a personal need. As a young family with three small children, they had moved to Bacolod in search of a calmer, more family-oriented environment.

“We were a young family then, married for less than ten years with three small children. We wanted to raise our kids in a calmer, family-oriented environment,” said Tweet Campos.

Their frequent trips between Manila and Bacolod made them notice the price difference in medicines.

“Whenever we flew between Manila and Bacolod, we would always buy our medicines at the TGP branch near our condo in Greenhills because the prices were significantly more affordable. That’s when we realized something important — there was no TGP branch in Bacolod,” Campos said.

The couple opened their first TGP branch in November 2009. Like many entrepreneurs, they faced early challenges, including decisions on location, pharmaceutical requirements, and building trust within the community. Over time, the store became a reliable option for customers seeking safe and effective medicines at more affordable prices.

“Many families rely on our stores because they know they will get safe, effective medication at prices that fit their budget. For some, this makes a huge difference in their monthly expenses and overall health,” Campos said.

Both franchisees are also open about the realities of running a business, from forming the right team and competing with long-established pharmacies to relocating branches when needed and managing pharmacist shortages.

They credit TGP’s support system for helping them navigate these challenges.

“TGP helped us in every way. From training, product knowledge, store support, and guidance on how to run things well,” said De Guzman.

“TGP provided strong operational guidance, training, and consistent support systems. Their branding, supply chain, and established processes made it easier for us to run the business confidently,” Campos said.

For the franchisees, the brand’s values remain central to the business.

“TGP stands for care and compassion. You feel it in the brand and in the people behind it,” De Guzman said.

“TGP is grounded in service, integrity, and community care. Their brand is not just commercial — it has a genuine heart for the people it serves,” he added.

For aspiring entrepreneurs considering a new venture, both franchisees said the best time to start is when there is a clear purpose behind the decision.

“Go for it. Just start! So many people with so much talent. Build something and contribute. You already have everything you need. It’ll be one of the most fulfilling and fun rides you will take!” said De Guzman.

“Start with a business that fills a real need and makes life better for the community. With TGP, you’re not just building a source of income — you’re helping families live healthier, more secure lives,” Campos said.

Their stories show how entrepreneurship can be rooted not only in business growth, but also in service and community impact. Through TGP, franchisees are able to build livelihood opportunities while helping more Filipino families gain access to affordable healthcare. ###


Your Guide to Easy, Sulit Summer Plans Your Barkada Can Say YES To

 




Manila, Philippines – These days, not every barkada summer plan has to mean booking flights or planning a whole weekend away. In fact, the plans that usually push through are often the ones closer to home, because it’s so much easier to get everyone to say yes and actually show up. 


It’s also a more practical way to make the most of the season while keeping things simple, manageable, and more budget-friendly – no hassles or stress over planning. If you’re looking for activities your whole barkada can easily say yes to, here are three ideas that are worth considering this summer. 


  1. Rediscover your neighborhood 


Summer is a good time to rediscover what your neighborhood has to offer, because more often than not, there are plenty of activities nearby just waiting to be discovered. But with busy schedules, they often get overlooked. 


It can be as simple as checking out a nearby fitness studio or trying out movement-based activities. For something slower-paced, there are also museums and galleries to visit, or pop-up bazaars featuring local brands, crafts, and hands-on activities that offer a different kind of barkada hangout. It’s a nice way to make summer feel different from the usual without needing to go far or spend too much.


  1. Go on a food crawl


Food crawls are one of the easiest barkada plans to organize, because who doesn’t love sharing a good meal with their closest friends? They let you explore different spots in one area, try more food, and split dishes (and the bill!) so everyone gets to taste and enjoy a bit of everything.


There are plenty of go-to areas around Metro Manila to do a food crawl. Binondo is home to some of the oldest Chinese restaurants and iconic merienda spots, while Maginhawa is packed with a wide range of food options for every craving. San Juan is also becoming a go-to neighborhood for new and exciting concepts, while Poblacion has enough options to keep the barkada going well into the night.


For trusted restaurants and sulit finds, food creator Remy Eats regularly shares neighborhood food guides and recommendations (Watch here on Tiktok and Instagram) that are perfect for barkada food trips. But as fun as they are, settling the bill is usually where things get tricky. Luckily, with GCash, barkadas can easily settle bills with hassle-free and fast payments. 


If someone pays ahead for the group, splitting the bill with the barkada is just as easy when using GCash. “The best thing about food crawls is how spontaneous they can be,” says Remy. “When you’re hopping from one place to another, it helps to use GCash so everyone can send their share right away without worrying about cash or change.”


  1. Set up a barkada sleepover


Why go out when you can just stay in? Sleepovers are the settings for some of the best barkada summer moments, and it’s a great way to make the most out of the season without the worries of reservations or having to travel far. 


Whether it’s preparing a meal, or setting up a movie marathon until late at night, or turning the living room into the setting for a board game tournament, there’s no shortage of ways to keep things fun without spending much. 


To make it even more engaging, each friend can take on something to bring - snacks, dessert, or drinks - or you can simply order in and keep things easy. Whatever it is, splitting payments is still just as seamless when done through GCash.


For content creator Paco (@chomppzz on Tiktok and @fpchompz on Instagram), this kind of setup captures what summer should feel like. “Barkada sleepovers are honestly one of the stories that you tell your kids in the future— no planned itinerary, no big spending, just a night with good food, company, and unexpected stories you will never forget”




Make barkada summer easier with GCash

At the end of the day, the best summer plans are the ones where there is no complicated planning involved, no budget stress, and no payment hassles. With GCash, barkadas can split bills, send payments, and manage shared experiences – making group plans easier to say yes to. Download the GCash app today and say yes to easier, more manageable barkada activities this summer!


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About GCash

GCash is the Philippines’ #1 Finance Super App and Largest Cashless Ecosystem. Through the GCash App, users can easily purchase prepaid airtime; pay bills via partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 6 million partner merchants and social sellers; and get access to savings, credit, loans, insurance and invest money, and so much more, all at the convenience of their smartphones. GCash’s mobile wallet operations are handled by G-Xchange, Inc. (GXI), a wholly-owned subsidiary of Mynt, the first and only $5 billion in the Philippines.

GCash is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion, as well as taking urgent action to combat climate change and its impacts, respectively.


G-Xchange Inc. (GXI) is regulated by the Bangko Sentral ng Pilipinas (BSP). To know more, Visit the GCash Help Center or call us at 2882 (Globe/TM) / (02) 7213-9999 (Globe Landline), or Internet Call through the Help Center.


SM Malls in the East Goes Purple Again for BorahaEast 2.0




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BTS is back — and BorahaEast 2.0 returns in full purple celebration across all SM Malls in the East.


East of Metro Manila, Philippines - Attention, Filo ARMY! A purple-filled celebration is making its way across SM Supermalls in the East as BorahaEast 2.0 returns for an even bigger and more exciting season.

Fueled by the excitement surrounding BTS’ new album Arirang and their ongoing sold-out world tour, BorahaEast 2.0 brings together ARMY from across the country for a celebration of music, friendship, creativity, and unforgettable fandom moments.














SM Malls in the East celebrate BorahaEast 2.0 ARMY Fan Festival on June 13 to July 9 


In partnership with ARMYs of the East PH, the campaign transforms seven SM malls into purple-filled destinations where fans can connect, celebrate, and create memories together:

  • SM Center Angono 

  • SM Center Antipolo Downtown 

  • SM City East Ortigas 

  • SM City Marikina 

  • SM City Masinag 

  • SM City San Mateo 

  • SM City Taytay 


From June 13 to July 9, ARMYs can look forward to a lineup of maxed-out experiences happening throughout the campaign. Watch participating malls glow during the much-awaited purple illumination, join cup sleeve events with fellow fans, and discover exciting finds at the pop-up market featuring BTS merch and other fan-made collectibles.









Energetic fan chants are always fun with hundreds of co-ARMYs cheering together



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Groove with co-ARMYs to BTS hits at ARMY fan gatherings










Running while fangirling to BTS is always a good idea


From BTS bias discussions and concert stories to handing out freebies, the ARMY fan gatherings create the perfect space for fans to connect and celebrate together. Meanwhile, energetic fans can dance their hearts out during Random Play Dance sessions and cap off the BorahaEast 2.0 celebration at the Neon Purple Run this July — a vibrant finale where running enthusiasts and ARMY alike can hit the ground in purple and create unforgettable memories with fellow fans in every stride.







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Tag along your ARMY bestie and create lasting fangirl memories


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Join ARMY games and win fun prizes at fan gatherings


Beyond the activities, BorahaEast 2.0 is all about creating meaningful moments together. Whether you’re attending with your ARMY besties, meeting new fandom friends, or simply celebrating your love for BTS, every stop promises surprises, prizes, photo-worthy moments, and experiences that make the Festa season even more memorable.



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Join ARMY games and win fun prizes at fan gatherings


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BTS merch—official or fanmade in all forms—available for collection at the Pop-up Market in select SM malls and dates.


So wear your favorite purple fits, bring your light sticks, and prepare to celebrate the Festa season the maxed-out way at BorahaEast 2.0.





Don’t miss a single purple moment — follow the official social media pages of all seven participating SM Malls in the East for BorahaEast 2.0 schedules, surprises, and event announcements, then gala to the max by visiting your most loved malls throughout the celebration and making memories with fellow ARMY along the way.



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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.


As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 8 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.


20 Years of “Para Sa Akin”: Sitti Brings the Song Back to the Stage on May 17

When Sitti recorded “Para Sa Akin” in 2005, she had no expectation that the song would still be part of people’s lives two decades later. It is. 

Twenty years on, the song continues to live quietly but persistently, from weddings and late-night drives, to cafés, and especially moments of heartbreak and moments of joy. It is the kind of song people don’t just remember, but return to. 

On May 17, at the Newport Performing Arts Theatre, Sitti returns to the stage for Sittiscape: The City of Bossa, a one-night anniversary concert marking 20 years of Café Bossa, the album that introduced “Para Sa Akin” into everyday Filipino listening. 




The Life of a Song 

For many listeners, “Para Sa Akin” has never really left. 

“It’s not really my song anymore,” Sitti has said, referring to her ephemeral hit. “It belongs to everyone who played it during the hardest or happiest parts of their lives.” 

That sense of ownership is something fans recognize immediately. 

“For me, ‘Para Sa Akin’ became the soundtrack of a very specific time in my life — the people I met, the relationships I had, even the places I used to go,” shares Bing Torre, a Cebu-based fan. “It holds those memories in a way no other song does.” 

For others, the song marked the beginning of something new. 

“When I first heard it, that was the moment I fell in love with bossa nova,” says Chad Militante of Quezon City. “It introduced me to a sound I didn’t even know existed before, and it’s something I still go back to until now.” 

Across platforms, the song has continued to find new listeners, now approaching 60 million streams on Spotify alone — a quiet indicator of how it has endured beyond its original release.

The Concert That Brings It Back 

That lasting presence is the starting point of Sittiscape. Rather than a typical anniversary show, the concert is built as a directed experience; it’s one that reflects not just the music, but the life it has lived over twenty years. 

Conceptualized and creative-directed by Liza Diño, with stage direction by Ice Seguerra, musical direction by Bobby Velasco, and choreography by Dan Cabrera, the production brings together a multi-generational cast including Gary Valenciano, RJ Jacinto, Ice Seguerra, Ebe Dancel, Nyoy Volante, Richard Poon, Princess Velasco, Jason Dhakal, and Mr. Ryan Cayabyab. 

“Sitti embraced Bossa Nova and made it belong to ordinary Filipino life,” Diño says. “That’s the city she built. Sittiscape is our way of singing it back.” 

Ice Seguerra steps in as stage director; Bobby Velasco musically directs an ensemble built for one specific night; Dan Cabrera choreographs a show meant to move as much as it is meant to listen to. The night weaves moments of documentary intimacy between songs — brief, conversational, never explanatory — letting Sitti speak softly between numbers about the life her music has lived without her. 

For Sitti, the anniversary is less about marking time than acknowledging what the song has become. Sittiscape becomes the cinematic version of that handing-over. 

On Stage with Her 

Sitti will be joined on stage by Gary Valenciano, RJ Jacinto, Ice Seguerra, Ebe Dancel, Nyoy Volante, Richard Poon, Princess Velasco, Jason Dhakal, and Mr. Ryan Cayabyab. The night will feature a Para Sa Akin suite, the song reinterpreted across multiple arrangements that trace its life over two decades, including Jason Dhakal's 2023 reinterpretation of the track. In a separate moment, Gary Valenciano joins Sitti for a Bossa Nova dance. The show closes in a samba finale choreographed by Dan Cabrera, the audience invited into the rhythms Sitti has spent twenty years helping Filipinos fall in love with. 

Streaming Snapshot 

• “Para Sa Akin” — 59,647,110 Spotify streams 

• Sitti total catalog — 80M+ streams across platforms 

• 829 active playlists / 10.6 million combined playlist reach 

• 139 chart placements / 13,100 Shazams in current period



Sittiscape: The City of Bossa 

20 Years of “Para Sa Akin” 

A Fire & Ice LIVE production 

Concept and creative direction by Liza Diño 

Stage direction by Ice Seguerra 

Musical direction by Bobby Velasco 

Choreography by Dan Cabrera 

Featuring Gary Valenciano, RJ Jacinto, Ice Seguerra, Ebe Dancel, Nyoy Volante, Richard Poon, Princess Velasco, Jason Dhakal, and Mr. Ryan Cayabyab 

Sunday, May 17, 2026 • Newport Performing Arts Theatre • Tickets at Ticketworld 

Get in touch with Raia, Partnerships Officer of Fire & Ice LIVE at 

partnerships@fireandice.ph 

About Sitti 

Sitti is widely recognized as the Filipino artist who embraced Bossa Nova and made it part of mainstream Philippine musical life. Her 2006 debut album Café Bossa established the genre as everyday Filipino listening, and its signature track “Para Sa Akin” remains one of the country's most enduring love songs, with nearly 60 million Spotify streams two decades after its release. Across platforms, her catalog has surpassed 80 million streams. Her work spans Bossa Nova interpretations, jazz standards, original compositions, OPM collaborations, and screen music. She remains an active performer, recording artist, and one of the foundational voices of Filipino contemporary jazz. 

About Fire & Ice LIVE 

Fire & Ice LIVE is a Manila-based live entertainment production company specializing in directed concerts, cinematic music productions, and artist-led anniversary stagings. Sittiscape: The City of Bossa is a Fire & Ice LIVE production, conceptualized and creative-directed by Liza Diño.

 

Play, move, and chill at SM Supermalls this summer


Gather your crew for pickleball, runs, and refreshing coolers to beat the heat


MANILA, Philippines, 21st April 2026 – This summer, your most-loved SM Supermalls turn up the energy with experiences designed for every kind of barkada. At the heart of it all is the SM Active Hub—a growing community of movers, players, and fitness enthusiasts—bringing together activities that let you truly Gala To The Max.

Dive into Summer Play with the SM Active Hub

The SM Active Hub brings the community together, where every step, sprint, and shared moment lets you Gala To The Max with a maxed-out experience at SM Supermalls.

The SM Active Hub sets the tone for a season filled with movement, connection, and fun. Fresh from celebrating its first anniversary with a series of activities across select SM malls last April 11 to 12, the community continues to build momentum with even more ways to stay active all summer long.

Whether you're picking up a new sport or leveling up your routine, the SM Active Hub brings together experiences that make every visit more dynamic and engaging—giving you more ways to Gala To The Max this summer.

Join the Pickleball Mania

Rally, compete, and connect at the SM Active Hub’s pickleball courts, where every match is a chance to Gala To The Max.

Pickleball takes center stage with a lineup of activities at SM Supermalls, from beginner-friendly clinics to regular tournaments and free-play sessions. Step onto the court, rally with fellow players, and enjoy the fast-growing sport in a lively and welcoming environment.


With guidance from experienced coaches, even first-timers can quickly get into the game, making every match an exciting way to connect and compete.


Dash into Summer Runs


From first-timers to seasoned runners, every stride hits differently at SM Supermalls, bringing you closer to a maxed-out experience this summer.


From first-timers to seasoned runners, SM Supermalls’ summer runs offer something for everyone. With categories for all ages and skill levels, each event is a chance to stay active, celebrate milestones, and be part of a vibrant running community.


Finish strong and look forward to exciting rewards waiting at the finish line.

Play it your way this summer

Glide, ride, and train your way through summer. Make every moment count and Gala To The Max at SM Supermalls.

From courts to open spaces, SM Supermalls brings even more ways to stay active and in the moment. Jump into games of basketball, volleyball, badminton, or table tennis, or take your skills further with karate, taekwondo, arnis, and gymnastics sessions happening across select malls.Glide, ride, and train your way through summer. Make every moment count and Gala To The Max at SM Supermalls.


For those looking for something different, you can hit strikes at the bowling lanes, glide into skating sessions, or sharpen your aim with archery and billiards. Cycling enthusiasts can take on biking activities, while football and soccer matches keep the energy going across the field. Even e-sports fans can get in on the action with competitive gaming experiences.

Whether you're trying something new or sticking to your sport, it’s all part of a summer where you can move freely, play fully, and Gala To The Max.


Level up the fun at SM Game Park

From shooting hoops to bowling strikes and trying your hand at archery, every corner of SM Game Park brings a new way to bond, compete, and have fun with your barkada.


Step into a world of non-stop action at SM Game Park, where friendly competition meets feel-good moments. From bowling and billiards to arcade favorites, it is the perfect spot to challenge your barkada or take a break in between activities. Whether you are aiming for a strike or chasing a new high score, every visit brings a reason to celebrate small wins together.


Rock your best Summer Fits

From workouts to weekend galas, find activewear that keeps up with your pace so you can move in style all season long at SM Supermalls.


From workouts to weekend galas, SM Supermalls makes it easy to stay stylish and comfortable all season long. Discover activewear and essentials from Sports Central, Wilson, and Decathlon, perfect for keeping up with your summer plans.


Complete your look at the Summer Bazaar, where sweat-friendly gear, bucket hats, and must-have accessories come with exciting deals and promos.


The Groove Dance Showdown


For those who love to move, SM Supermalls transforms into a vibrant dance space filled with rhythm and energy. Join workshops, learn new routines, and take the spotlight as you bring your best moves to the floor.


Refresh your senses with Summer Coolers

Cool down and recharge with refreshing treats, from milk tea to halo-halo favorites, perfect for a well-earned break in your maxed-out summer.

After a full day of activities, cool down with refreshing treats that hit just right. Indulge in creamy gelato from Caramia or rich chocolate creations from Venchi, perfect for a well-earned break.

For something lighter, enjoy freshly brewed milk tea from Chi Cha San Chen or delicate Japanese treats from Warabi Mochi Kamakura. You can also go for a Filipino favorite with a twist at Bebang’s Halo-Halo or recharge with handcrafted drinks from Super Matcha.

The summer experience gets even better with the SM Coolers Fest 2026, happening from May 15 to 31 across participating SM malls. From halo-halo and fruit shakes to iced coffee and specialty beverages, the festival brings together a wide selection of refreshing treats from mall tenants and MSMEs.

Customers can also explore these favorites through SM Malls Online, making it easy to enjoy coolers anytime, anywhere. In select malls, Coolers Fest Market booths offer an expanded and vibrant on-ground experience.

From active moments at the SM Active Hub to refreshing breaks and everyday discoveries, everything comes together for a maxed-out experience made for kids, families, and barkadas.

Make it a summer to play, move, and chill—only at your most-loved SM Supermalls.

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About SM Supermalls

SM Supermalls is evolvingshaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.


Stronger Futures Start Here as Job Opportunities Open Nationwide This Labor Day

 

This Labor Day, SM continued empowering community opportunities as multiple Job Fairs were mounted across 15 venues nationwide. This brought together 650 employers and 17,400 jobseekers, with more than 1,000 Filipinos hired on the spot—a powerful reflection of how accessible, community-based platforms can deliver real employment outcomes.

But beyond the numbers are real stories—of courage, determination, and new beginnings.

Across multiple SM malls, thousands of Filipinos walked in carrying resumes—and walked out with something more: real opportunities, renewed confidence, and for many, a fresh start. The SM Job Fair once again served as a platform for employment, connecting jobseekers, employers, and government partners in one convenient, community-centered space at their most-loved SM Supermalls.





For jobseekers like France Barcial and Mark Andrei Jimenez the experience was life-changing.

“Hindi ko po expected na ngayon din ako matatanggap, bakasakali lang po” he shared, holding back tears. “Meron na po akong pang-suporta sa college ko sa PUP.”


"Malaking tulong po ito sa pamilya namin. kung sa iba po, baka nag-antay pako kung kailan ako tatawagan. dito po hired agad."











Moments like these echoed throughout the day, as hiring booths became spaces of possibility—where interviews led to immediate job offers, and uncertainty turned into hope.

SM Job Fairs continue to stand out for their accessibility and efficiency. From application to interview—and even the processing of government requirements—everything is made available in one place, allowing jobseekers to focus on what matters most: securing their future.





Miss Rea Amata, a representative from the Labor Relations and Public Employment Service Office of Marikina emphasized the impact of such initiatives:


“Malaking bagay ito para sa mga Pilipino, sa mga constituents namin sa Marikina. Bringing opportunities closer to communities is key—and SM provides that platform. Isipin mo, hindi ka na dadayo at gagastos para maghanap ng trabaho.”


Employers also highlighted the value of direct, face-to-face engagement, as attested by Noelle Tupas of Work Makers Manpower Corporation.


“We’re able to meet qualified candidates faster and more efficiently, second time we joined this job fair and some of our previous hires have stayed in our company, the others found other opportunities. Here, you can see the potential immediately, and that makes hiring more meaningful.”


Beyond employment, SM continues to strengthen its role in workforce development by introducing upskilling opportunities—including digital and AI learning sessions in partnership with institutions such as the Department Information and Communications Technology. These initiatives aim to help jobseekers stay competitive in an evolving job market, reinforcing the shift from job access to job readiness.

“We have certificate trainings and seminars na nagdadagdag ng value at knowledge sa ating mga applicants. In fact, we have ready data and information ng mga trainees natin previously na na-hire or lumawak ang freelancing expertise dahil sa programs natin,” said Erika Zamora, trainer from DICT. 

Many jobseekers felt the significance of the initiative.


Alberto Eder shared, “Hindi lang po ito para sa IT professionals, AI age na po talaga tayo. Lahat po ng gusto magtrabaho, makikinabang po dito sa upskilling.”



Through strong collaboration with government agencies, employers, and institutional partners, SM Job Fairs continue to demonstrate how public-private partnerships can drive meaningful, real-world impact. 

As the day came to a close, what remained were not just filled job positions—but stories of resilience, determination, and new beginnings.

Because at SM Supermalls, it’s not just about bringing people together—it’s about helping them move forward.





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About SM Supermalls – Job Fairs

SM Supermalls—one of Southeast Asia’s leading mall developers—brings employment opportunities closer to Filipinos through accessible job fairs in malls nationwide. As the country’s most preferred and loved retail destination, SM creates job fair experiences designed for different job seeker tribes—from fresh graduates and career shifters to experienced professionals—connecting them with employers and opportunities that match their goals. Through strong partnerships with government and industry, SM continues to empower Filipinos and strengthen communities—creating pathways to employment All For You.


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