Women Entrepreneurs Shine at SM Supermalls this Women’s Month

Successful Women Strong Network event launched at SM Lanang showcasing women-led MSMEs. L-R: Irene Boey Lin Fong, Chairperson of AWEN Singapore, Toukta Chounramany, Focal Point of AWEN Laos, Rhoda Caliwaran, Chairperson of WomenBizPH, Maika Nurhayati, Focal Point of AWEN Indonesia, Baby Montemayor, Trustee of Women Biz PH Davao, Mylene Abiva, Trustee of WomenBizPH, Mr. Lin Fong and Russel Aldaba, SAVP for Marketing in Mindanao of SM Supermalls. 

Women-led businesses took center stage as the 

WomenBizPH Trade Fair successfully opened at SM Lanang 

Premier from March 12–14, celebrating the creativity, 

resilience, and growing impact of Filipina micro, small, and 

medium enterprises (MSMEs). Organized by WomenBizPH 

in partnership with SM Supermalls, the three-day trade 

fair brought together inspiring women entrepreneurs 

showcasing a vibrant mix of proudly local products—from 

artisanal pastries and handcrafted accessories to healthy 

snacks, woven apparel, delicacies, and wellness products. 

More than just a marketplace, the event highlighted 

the powerful stories behind the brands, demonstrating 

how women entrepreneurs continue to transform 

passion into purpose and innovation into livelihood 

opportunities. 

Women entrepreneurs take center stage at the WomenBizPH Trade 

Fair at SM Lanang Premier, where women-led MSMEs proudly 

showcased local products in celebration of Women’s Month.

| NEWS RELEASE @smsupermalls 

Filipina entrepreneurs proudly present their brands at the WomenBizPH Trade Fair, highlighting the creativity, resilience, and innovation of women-led MSMEs. 

From handcrafted fashion pieces to 

artisanal food products, women-led 

MSMEs showcased a diverse array of 

Filipino creations at the 

WomenBizPH Trade Fair. 

Sustainable fashion takes the spotlight as women-led brands present handcrafted apparel that celebrates Filipino craftsmanship and modern design. 

Inspiring Stories Behind Women-Led MSMEs 

Behind every product on display is a powerful story of 

determination, innovation, and purpose. Across the 

country, women entrepreneurs continue to transform 

challenges into opportunities, building businesses that 

uplift communities and preserve Filipino craftsmanship.

| NEWS RELEASE @smsupermalls 

Empowering Artisans Through Creativity 

Sustainable and timeless—these two words define the aesthetic 

of Sassy’s Creation Enterprise, a brand where traditional 

Philippine craftsmanship meets modern innovation. By blending 

heritage weaving techniques with contemporary design, Sassy’s 

Creation produces ethically curated fashion staples designed for 

EveryBODY, using upcycled fabrics and locally sourced weaves 

that reflect both sustainability and style. 

Behind every Sassy piece are the 

skilled hands of women artisans, 

including home-based mothers and 

women from the Bureau of Jail 

Management and Penology (BJMP) 

in Antipolo, Rizal, who carefully craft 

each item with dedication and pride. 

Through these collaborations, the 

brand provides meaningful livelihood 

opportunities while celebrating Filipino craftsmanship. 

For the founder of Sassy’s Creation, entrepreneurship is not only about 

building a brand—it is also about uplifting communities. “Our goal is not only to create meaningful products but also to support local artisans and weaving communities across the country,” she shared. 

By working closely with weaving communities and showcasing their handcrafted pieces through trade fairs and retail platforms, Sassy’s Creation continues to help preserve traditional Filipino crafts while bringing them into today’s lifestyle and fashion landscape. Discover their products on Instagram: @sassyscreationph 

Carrying Forward a Legacy 

For Cynthia M. Eusebio, owner of 

Magpoc’s Pastry Products 

Manufacturing in Bataan, 

entrepreneurship is deeply rooted in 

family heritage. 

“Magpoc’s isn’t just a label—it’s a 

legacy of providing for our community. 

I stepped into this role to honor the 

women who came before me while 

evolving the brand for the next 

generation,” she shared. 

Now a third-generation leader of the brand, Eusebio continues to innovate by expanding Magpoc’s reach through digital platforms and new product offerings while preserving the traditional recipes that built the business. Discover their products on Facebook: MagpocsAraroCookies

| NEWS RELEASE @smsupermalls 

From Survival to Strength 

For Cebu-based entrepreneur Cuevas Planas, founder of Kirby’s Chicharon, 

her business journey represents resilience and the courage to start over. 

“I started small, making chicharon and quietly selling 

to stores and offices. That small income became my 

hope and my courage—it helped me rebuild my life 

and prove that even from nothing, you can rise 

again,” she shared. 

Through perseverance and faith, Planas built her 

brand from humble beginnings, eventually gaining 

the confidence to showcase her products in larger 

markets and trade fairs. Discover their products on 

Facebook: kirbyschicharonph 

Turning Passion into Healthy Innovation 

Meanwhile, Flaviano’s Health Food Products, based in Laguna, 

was born from a shared passion for creating innovative food 

products. 

“Every challenge teaches us something. Even during difficult 

times like the pandemic, we continued innovating and moving 

forward—because every step we take brings us closer to 

success,” the entrepreneur shared. 

Today, the brand continues to develop healthier food options while exploring new opportunities to reach more customers through platforms like SM Supermalls. Discover their products on Facebook: FlavianosFood 

SM Supermalls: A Launchpad for Future Filipino Brands 

Through initiatives like the WomenBizPH Trade Fairs, SM Supermalls continues to serve as a marketplace where MSMEs can grow, gain visibility, and reach new markets.

| NEWS RELEASE @smsupermalls 

“At SM Supermalls, we see MSMEs not just as exhibitors but as future brands in the making. By providing accessible platforms where entrepreneurs can showcase their products and connect with customers, we help nurture the next generation of Filipino brands,” said Joaquin San Agustin, Executive Vice President for Marketing at SM Supermalls. 

For many entrepreneurs, showcasing their products in SM malls represents a major milestone—opening doors to new opportunities, partnerships, and customers. 

This commitment reflects SM Supermalls’ long-standing advocacy of supporting MSMEs as drivers of inclusive economic growth and community development. 

Celebrating Women Entrepreneurs 

This Women’s Month, SM Supermalls invites shoppers to discover the inspiring women behind these brands and support their journeys toward growth and success. 

Because when women entrepreneurs rise, they do more than grow businesses—they uplift families, empower communities, and inspire the next generation of leaders. 

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About SM Supermalls – MSMEs 

SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 89 malls nationwide—continues to maximize the MSME experience by creating opportunities designed around what Filipino entrepreneurs need most. As the country’s most preferred and loved retail destination, SM champions entrepreneurship by supporting MSMEs across different stages and sectors—serving diverse business tribes through market access, visibility, mentorship, and platforms that help enterprises grow and thrive. From emerging startups to growing homegrown brands, SM provides a marketplace where Filipino innovation can flourish, connecting entrepreneurs to communities and customers in meaningful ways. Because when MSMEs succeed, communities grow stronger—and every opportunity created is part of SM’s commitment to building a future designed All For You. To learn more, visit msme.smsupermalls.com or email customercare@smsupermalls.com.