Skechers crowns pia wurtzbach as brand ambassador

 

Pia Wurtzbach is stepping into the spotlight in total comfort thanks to Skechers. The global lifestyle and performance brand known for its trending styles and coveted innovations has announced that Wurtzbach has joined The Comfort Technology Company® as the first ambassador for the Philippines. The beauty queen, model, actress and fitness enthusiast will promote Skechers’ diverse range of footwear, including styles featuring its popular Skechers Hands Free Slip-insÒ technology


“Skechers is the brand I’m sure of when it comes to commitment to comfort without compromising style,” began Pia Wurtzbach. “With the profession I’m in, it’s important for me to have footwear I can rely on, and a brand that has everything I need for the types of activities that I do. Whether it’s a busy day at Fashion Week or a morning on my quiet days running at the park, I always find myself reaching for the right Skechers pair. I’m deeply honored and thrilled to join the Skechers team, and I can’t wait to share my journey with them.”

“Skechers has placed particular importance and investment in the Philippines, and as we continue to build our business in the market, we felt the time was right to have a Filipino that embodies both the country and the brand’s culture. We found just that with Pia Wurtzbach,” said Suzette Pasustento, country manager of Skechers Philippines. “Pia’s influence across many areas along with her dedication to an active lifestyle aligns with our brand’s diverse ethos. We look forward to working with Pia to inspire others to take that first step with Skechers and realize their full potential.”

An elegant modern-day fashion icon, Wurtzbach has amassed a strong fan base locally and internationally and shines through with her impressive accomplishments. A finisher of the 2022 New York City Marathon and a regular at global fashion weeks, she embodies the perfect blend of style and fitness. The ambassadorship is an ideal match, with Wurtzbach’s effortlessly chic personality paired with Skechers' popular designs that cater to both trend-savvy individuals and active enthusiasts alike.

Wurtzbach joins a team of global Skechers ambassadors—from music icon Snoop Dogg, lifestyle legend Martha Stewart, America’s Got Talent host Howie Mandel, and TV and fitness personalities Amanda Kloots and Brooke Burke to former professional athletes such as Sugar Ray Leonard. The roster of elite pros around the world competing in Skechers footwear includes basketball players Julius Randle and Terance Mann, both of whom recently toured the Philippines, as well as Joel Embiid and Rickea Jackson; golfers Matt Fitzpatrick and Brooke Henderson; soccer players Harry Kane, Mohammed Kudus and Oleksandr Zinchenko; baseball players Clayton Kershaw, Aaron Nola, Chris Taylor and Brendan Donovan; and pickleball pros Tyson McGuffin and Catherine Parenteau.

Skechers offers its complete range of footwear at Skechers retail stores, as well as at department stores and footwear retailers around the globe.

About Skechers USA Philippines, Inc. and Skechers U.S.A., Inc.

Skechers USA Philippines, Inc. is a subsidiary of Skechers (NYSE:SKX), The Comfort Technology Company® based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,200 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, and YouTube.

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in the United States, and the impact of wars, acts of war and other conflicts around the world; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2023 and its quarterly reports on Form 10-Q in 2024. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.