
Following a strategic shift after its broadcast franchise expired, ABS-CBN has fully committed to creating global content and has even partnered with its former rival, GMA Network.
It appears these collaborations between the two media powerhouses are set to continue expanding. The latest joint effort involves ABS-CBN's streaming service, iWant.
Marking a symbolic transition for the network, which recently powered down its iconic Millenium Transmitter, ABS-CBN digital head Jaime Lopez highlighted the company's strong position in the digital landscape, attributing it partly to iWant's international reach.
The streaming platform is rolling out an upgrade that significantly broadens its content library. While shows and films from ABS-CBN Studios remain central, the revamped iWant now includes select titles from GMA, Regal Entertainment, and Viva.
Lopez described the platform as a welcoming space for diverse content, stating it's a place where "we welcome all storytellers and all types of storytelling," aiming to continue being of service to Filipinos.
Beyond content, the updated iWant app offers enhanced technical features, including faster performance, sharper video previews, and seamless functionality across smart TVs, smartphones, tablets, and desktops. It also supports Chromecast and AirPlay for increased device compatibility.
This streaming expansion comes on the heels of other successful collaborations between ABS-CBN and GMA, such as the popular 'Pinoy Big Brother Celebrity Collab Edition', which featured talent from both networks and aired on various platforms. Past projects have also included co-produced TV shows like 'It’s Showtime' and 'Unbreak My Heart', as well as the record-breaking film 'Hello, Love, Again'.
Ivan Palawi, director of the recent iWant original 'Love At First Spike', praised the platform's approach to creative endeavors. He noted that iWant provides creators with "full support and the freedom to tell our stories," highlighting the significant trust placed in storytellers.
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