TECNO CAMON 50 Series Powers RUNRIO Earth Day Run 2026 in Davao, Turning Every Stride into a Better-Captured Moment

April 14, DAVAO, Philippines — TECNO officially joins the energy of RUNRIO Earth Day Run 2026 as the first leg begins in Davao on April 12 in SM Lanang, marking the start of a multi-city celebration that brings together movement, community action, and a shared commitment to a greener future.

Run for the Planet, Captured Like Never Before

More than just a race-day appearance, TECNO’s participation reflects what the CAMON 50 Series is built for: helping people capture real life as it happens. From fast-moving runners and finish-line reactions to wide community scenes and long-distance action, the CAMON 50 Series brings its Super Zoom FlashSnap capability into one of the most dynamic real-world situations for mobile imaging—sports in motion.

Whether it is a runner pushing toward the finish line, friends celebrating after a personal best, or families turning Earth Day into a meaningful weekend moment, TECNO is positioning the CAMON 50 Series as the phone that helps users keep the energy, emotion, and movement of the day in sharper focus.

New Wearables Join the Green Mission

The partnership also highlights TECNO’s growing smart lifestyle ecosystem through newly launched wearable products such as the Watch NEO and FreeHear 2. Together with the CAMON 50 Series, these devices support a more connected and expressive daily routine—whether users are training, running, listening on the go, or creating content from their day-to-day experiences.

Runnio Earth Day Run has long stood for more than fitness. It is a public reminder that collective action matters, and that everyday habits—showing up, moving together, protecting shared spaces, and advocating for better environmental choices—can create visible impact. By joining the run, TECNO is connecting its product story with a broader lifestyle message: technology should not only help people do more, but also help them engage more meaningfully with the world around them.

 

What’s Next: Manila Leg with Sarah Geronimo & CAMON 50 Street Party

Following Davao, the excitement continues in Manila on April 19 in SM Mall of Asia Concert Grounds, where the next leg of the Earth Day Run will meet the launch momentum of the CAMON 50 Series in an even bigger way. TECNO will bring added visibility to the Manila stop as brand ambassador Sarah G is set to energize the event and help spotlight the spirit of movement, style, and better-captured moments. “We’re turning the Manila leg into a celebration of health, planet, and creativity,” added Ms. Phia, TECNO Marketing Manager. “Sarah G represents the energy and passion of every Filipino who stops at nothing — exactly what CAMON 50 stands for.”

Run and Win

As TECNO continues to build momentum for the CAMON 50 Series in the Philippines, its Earth Day Run partnership shows that the brand is not just launching a phone—it is entering the spaces where young Filipinos live, move, create, and connect. 

Following the successful Davao leg (April 12 in SM Lanang), runners can still register for the remaining Manila leg (April 19 in SM Mall of Asia), CEBU (April 26 in SM Seaside Cebu) via https://earthdayrun.org/. Participants across all legs will have a chance to win CAMON 50 series and AIOT products. TECNO’s Earth Day Run presence gives the CAMON 50 Series a unique platform to prove itself not only as a new smartphone launch, but as a device made for action, expression, and the everyday stories people want to remember and share. 

TECNO CAMON 50 Series Launch Day Draws Massive Crowds Nationwide as KOLs Take Over as One-Day Store Managers

Manila, Philippines, — TECNO’s new CAMON 50 Series recorded a strong first-day offline response in the Philippines, with shoppers lining up at participating stores and generating visible retail momentum across key launch-day locations.

From early store traffic to active product tryouts and purchase activity, the CAMON 50 Series quickly turned its first offline selling day into a high-energy retail moment for the brand. Long queues formed outside authorized TECNO Physical stores across Metro Manila, Cebu, Davao and all nationwide as early as 10 am, open. Many cited the series’ flagship camera capabilities, IP69K durability, and the generous gift bundle as key reasons for their purchase decision.

KOL One-Day Store Manager Program

Adding to the launch day excitement, TECNO rolled out its "KOL One-Day Store Manager" program, inviting some of the country’s most influential tech and lifestyle content creators to take over select store locations. Popular PBB Celebrity like Rave Victoria, Sparkle Artist Wynona Collings and Clifford Gawchua, and many lifestyle/tech creator like MESES VLOGs 2.0 and Bogart The Explorer who each brought their unique energy to different TECNO stores nationwide.

The KOL store managers not only interacted with customers but also offered hands-on demonstrations of the CAMON 50 Ultra 5G’s key features, including the Super-Zoom FlashSnap for zero-shutter lag action shots and the 100x zoom telephoto lens.

Special First-day offer Add to the Hype

Many shoppers also took the opportunity to experience the CAMON 50 Series on-site, with particular interest in the lineup’s imaging features, stylish design, and getting launch-day extra freebies.

“The first-day over 3000 orders response shows the strong excitement surrounding the CAMON 50 Series in the Philippines,” said Jason Wong, Country Manager of TECNO Philippines. “We are encouraged by the strong store traffic, the customer energy on the ground, and the growing interest in TECNO’s latest imaging and AI smartphone experience.”

With strong first-day store heat and continued launch-week activities, TECNO expects the CAMON 50 Series to sustain strong momentum as more consumers experience the lineup both offline and online.

TECNO CAMON 50 Series Now Available Nationwide

 Manila, Philippines ,April 18, 2026 — TECNO today officially launches the CAMON 50 Series in the Philippines, bringing its most advanced AI-powered imaging smartphone lineup to consumers nationwide. Following the massive success of the pre-order campaign that saw unprecedented foot traffic across authorized stores and online platforms, the series is now available for purchase at all authorized TECNO physical stores and e-commerce partners.

Flagship Imaging, Built for Filipino Creators

The CAMON 50 Ultra 5G is engineered for those who demand professional-grade photography in the most demanding environments. At its core is a versatile quad-camera setup: a 50MP main shooter with a large 1/1.56-inch Sony LYTIA 700C Ultra sensor offering Super-zoom Flashsnap, a 50MP f/2.4 telephoto lens offering 100x super zoom, an 8MP f/2.2 ultra-wide camera with 5cm macro capability, and a 50MP Auto-focusing front camera. With a maximum zoom range of up to 100x and 4K HDR video support, the device delivers unprecedented zoom capabilities at its price point. The phone has achieved a DxOMark camera rating of 146 points, the highest in its class.

Built for the Real World: IP69K and Military-Grade Durability

For the first time in the whole CAMON series, they features triple protection ratings of IP68, IP69, and IP69K, offering resistance to dust, water immersion, and high-pressure, high-temperature water jets. This is complemented by MIL-STD-810 military-grade certification against drops and harsh conditions, making it one of the most durable smartphones in its segment.

Powerful Display and Performance

CAMON 50 Ultra 5G sports a 6.78-inch curved AMOLED display with Gorilla Glass protection, a 120Hz refresh rate, 240Hz touch sampling rate, 2160Hz PWM dimming, and crisp 1.5K resolution. Under the hood, the 4nm MediaTek Dimensity 7400 Ultimate chipset powers the device. The CAMON 50 brings TECNO’s imaging and durability experience to a wider group of consumers, beside the camera, also offering 60-month TÜV-certified fluency, and a 1.5K 144Hz ultra-bright AMOLED display. It is designed for users who want a reliable all-around smartphone that supports both work and everyday life while delivering a stronger imaging experience. A massive 6,500mAh battery with 70W Ultra Charge ensures all-day power for extended shoots and editing sessions in CAMON 50 Series

The official prices for the CAMON 50 Series in the Philippines are:

• CAMON 50 Ultra 5G 8GB + 256GB – PHP 19,999

• CAMON 50 Ultra 5G 12GB + 256GB – PHP 21,999

• CAMON 50 Ultra 5G 12GB + 512GB – PHP 25,999

• CAMON 50 8GB + 256GB – PHP 13,999

launch gifts and exclusive inclusions, including a CAMON 50 Series Exclusive Gift Box, an Air Conduction Headphone, a Charging Lanyard Cable, and a CAMON Creator Gift Set, together with 60 Days Free Replacement, 3 Years of 50GB Free Cloud Storage, 2 Years Warranty, 1 Year MovieBox Premium Membership, and a Creator Dito Sim Bundle, By bundling the CAMON 50 Ultra 5G with a DITO Starter Pack offering 30 days of connectivity and 1GB daily data for TikTok and Facebook, the partnership lowers the barrier to the creator economy—turning a smartphone into a smart investment.

TECNO is also strengthening the smart lifestyle experience around the CAMON 50 Series through bundle offers with its latest wearables. During the launch period, consumers can save PHP 1,000 on Watch NEO (SRP PHP 3,499), save PHP 1,000 on FreeHear 2 (SRP PHP 2,999)

Flexible Payment Options

To make the CAMON 50 Series more accessible, TECNO has partnered with leading financing providers. Customers can purchase through BillEase, Home Credit, or Skyro with flexible installment plans. It offers 0% interest installment options on select plans, up to 12months terms, making it easier for Filipino consumers to own the flagship imaging device.

“CAMON 50 Series is designed for Filipino users who want more than just a smartphone. It is built for people who want stronger imaging, smarter AI support, and a device that feels like a meaningful upgrade in everyday life,” said Jason Wong, Country Manager of TECNO Philippines. “With this launch, we want to give consumers a phone that not only looks and feels premium, but also helps them create, express, and do more.”

The official launch of the CAMON 50 Series also builds on TECNO’s continued partnership with Sarah Geronimo, whose strong trust, mainstream appeal, and broad consumer resonance further strengthen the series’ positioning in the Philippine market. Fans can catch Sarah’s live at the upcoming Earth Day Run Manila leg on April 19, 7am at SM Mall of Asia Concert Grounds, where she will participate in CAMON 50 Series product experience activities.

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About TECNO

As a global innovative technology brand with operations in over 70 markets, TECNO has been committed to revolutionizing the digital experience in global emerging markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies and AI. TECNO offers a wide range of smartphones, smart wearables, laptops and tablets, smart gaming, HiOS operating systems and smart home products. Guided by its brand essence of "Stop At Nothing", TECNO is committed to unlocking the newest technologies and AI-powered new experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and their best futures. For more information, please visit TECNO's official site: www.tecno-mobile.com.

PLDT Enterprise, Cisco highlight how smart networks are reshaping real-time operations across industries

Enabling more resilient operations and reduced downtime through industry-leading connectivity

Manufacturing, logistics, and pharmaceutical sectors are under increasing pressure to operate faster, coordinate across multiple sites, and respond to disruptions in real time. However, many still rely on fragmented systems that limit visibility and slow decision-making.

To address these challenges, PLDT Enterprise, the B2B arm of PLDT Inc. and market leader in enterprise connectivity and ICT solutions in the Philippines, in collaboration with Cisco, is working with organizations to strengthen the network infrastructure that supports daily operations.

“Connectivity today is no longer just about keeping systems online: It’s about enabling businesses to respond in real time, operate securely across multiple environments, and scale without added complexity,” said Jay Lagdameo, PLDT Enterprise Vice President and Head of Domestic Enterprise Business - Regional and Commercial. “By working closely with partners like Cisco, we’re helping organizations build the kind of network foundation that supports how industries are evolving today.”

At a recent industry session with leaders from manufacturing, logistics, and related sectors, discussions led by Cisco and PLDT Enterprise focused on how high-performance and resilient network architectures support cross-site coordination, strengthen system reliability, and enable faster, more informed decision-making. 

Enabling industry use cases through integrated solutions

The session featured PLDT Enterprise's range of connectivity and ICT solutions designed to support evolving operational requirements across industries. Built on PLDT’s extensive nationwide fiber infrastructure and backed by resilient wireless networks, these solutions are built to deliver for mission-critical operations.

Among these is its Managed SD-WAN solution, which delivers strong connectivity resiliency for industries  with highly distributed operations such as logistics, FMCG, and retail. By combining wired and wireless internet links into a unified network, it ensures continuous connectivity across warehouses, distribution hubs, stores, and remote sites.

Intelligent traffic steering and automatic failover allow seamless switching between fiber, broadband, and 5G connections—keeping operations running even during link disruptions through multi-layered redundancy for business continuity.

With centralized management and real-time visibility, businesses can maintain operational efficiency, reduce downtime, and deliver a consistent customer experience across all locations.

From fragmented systems to real-time operations

Traditional setups often rely on siloed systems, making it difficult for teams to access accurate, up-to-date information across locations. This can result in production delays, inefficient inventory management, and slower response to disruptions across the supply chain. Many organizations also face challenges integrating emerging technologies such as IoT, AI, and cloud-based platforms into existing systems, limiting their ability to fully realize the benefits of digital transformation and maintain operational continuity at scale.

With more advanced network capabilities, businesses can move toward integrated environments where data flows seamlessly across operations. This supports use cases such as real-time tracking of goods, automated workflows in production environments, and more efficient coordination between warehouses, distribution hubs, and frontline teams.

Industry collaboration, integrated digital transformation

The collaboration between PLDT Enterprise and Cisco underscores how modern network infrastructure has evolved from a supporting function into a critical enabler of real-time visibility, operational control, and business continuity. This ultimately helps businesses maintain performance and resilience as they adopt more data-driven and automated processes.

Furthermore, this initiative builds on PLDT Enterprise’s integrated ecosystem - bringing together connectivity, wireless, cloud, data center, platform, and global capabilities that are anchored on PLDT Group’s superior network foundation - to help businesses simplify operations and scale with greater confidence.

To learn how PLDT Enterprise helps organizations across industries build more agile and resilient operations through end-to-end solutions, visit https://bit.ly/pldtenterprise-cisco-smart-networks-q1-2026-pr ###

KEMELEC Is In: Dogshow Divas Show How to Vote for Your Miss Universe Philippines 2026 Bets with Maya

Miss Universe Philippines has always delivered iconic moments—from pasarela turns to unforgettable Q&A answers. But this year, there’s a new twist: fans now have a real say in who takes the crown.

Maya, the #1 Digital Bank in the Philippines and Official Voting Partner of Miss Universe Philippines (MUPh) 2026, collaborates with Dogshow Divas’ Baus Rufo and Macoy Dubs to launch KEMELEC, a witty, pageant-meets-politics spin on how Filipinos can now take part in choosing the next queen.

The KEMELEC introduces Baus and Macoy as the official Kemessioners—your go-to authorities for MUPh updates and voting paandar—guiding fans on how to turn their support into actual votes.

Watch How the KEMELEC Gets It Done

Video Link

From national costume reactions to pasarela critiques and Q&A commentary, the KEMELEC makes every MUPh moment fun, interactive, and a push to vote.

Your Vote, Your Queen. 

For the first time in Philippine pageant history, fans are given a more meaningful way to support their delegates. Through Maya, supporters can take part in the journey while selections remain anchored on both public participation and Selection Committee evaluation:  

• Get FREE votes every day 

• Buy additional votes to support their favorite candidates 

• Take part in live scoring during Coronation Night on May 1 with a Premium Pass 

It’s a major, major opportunity to help shape who will represent the Philippines on the global Miss Universe stage.

You can now start supporting your queen during the voting periods on April 5–11, April 12–18, and April 19–25. Watch the preliminary rounds on Empire PH’s YouTube channel, then vote easily via the Maya app:

1. Tap the MUPh 2026 tile on your Maya app 

2. Choose the candidate you want to support 

3. Claim your free daily votes or buy extra votes 

Whether you’re all-in on one queen or keeping track of the frontrunners, Maya makes it easy to turn your support into action.

This time, it’s not just about performance on stage—it’s also about how delegates connect with the public, as fan support becomes part of the overall journey.

U vote. U decide. U crown. For free. U vote with Maya.

About Maya 

Maya is the #1 Fintech Ecosystem in the Philippines, with Maya, the #1 Digital Bank, and Maya Business, the #1 Omni-Channel Payment Processor. Maya Bank is a digital bank regulated by the Bangko Sentral ng Pilipinas (BSP), with deposits insured by the Philippine Deposit Insurance Corporation (PDIC) up to ₱1 million per depositor. To learn more about Maya, check out maya.ph and mayabank.ph. Follow Maya at @mayaiseverything on Facebook, Instagram, YouTube, and TikTok and @mayaofficialph on Twitter.   

Puregold Highlights Sari-Sari Stores’ Role in Driving Grassroots Commerce and MSME Growth

In its final installment of the Sari-Sari Stories, Puregold releases “Pangalan,” a moving tribute to the sari-sari stores that continue to power daily life, grassroots enterprise, and community connection across the Philippines.

Following “Ways,” “The Sign,” and “The Witness,” Puregold broadens the conversation from nostalgia to economic relevance, highlighting how sari-sari stores continue to serve as accessible retail touchpoints, community anchors, and entry-level enterprises that support household livelihoods in the country.

Sari-sari stores go beyond informal neighborhood retail. They function as last-mile commerce points that respond to everyday consumer needs with proximity, familiarity, and flexible purchasing options. Their resilience has allowed them to remain relevant even as the retail landscape continues to evolve.

That economic role is matched by social relevance. At the heart of Pangalan is the idea that sari-sari stores are more than neighborhood shops: they are trusted spaces that people turn to not only for essentials, but for connection and reliability. The film captures this dual role in distinctly Filipino terms: the store as tanungan, tambayan, and takbuhan.



The narrative is reinforced by appearances of OPM artists Jhoanna Robles of BINI, Stell Ajero of SB19, and Skusta Clee, whose personal recollections reflect the deep familiarity of sari-sari stores in Filipino life. Their participation adds cultural relevance to a message ultimately anchored in enterprise, accessibility, and community-based retail.

Puregold’s focus on this segment remains rooted in mass-market demand and the practical realities of everyday consumption. By spotlighting community-based retail, the company reinforces its relevance at the grassroots level while drawing attention to the vital contribution of MSMEs to the domestic economy.

The timing is equally strategic, with MSMEs already looking ahead at the upcoming Puregold Tindahan Ni Aling Puring Sari-Sari Store Convention in May. The annual event has become a key platform for sari-sari store owners, entrepreneurs, and partner suppliers, underscoring Puregold’s enduring commitment to small business development and ecosystem growth.

Watch the full video here: https://www.youtube.com/watch?v=EAE7m6Ts2ew

Stay in the loop. Subscribe to the Puregold Channel on YouTube, like @puregold.shopping on Facebook, and follow @puregold_ph on Instagram and X, and @puregoldph on TikTok for updates and behind-the-scenes content.

Egg Hunts, Parades, and More: Easter Comes Alive at SM Supermalls

 Egg Hunts, Parades, and More: Easter Comes Alive at SM Supermalls

Bring out those bunny ears and celebrate Easter in SM Supermalls around the country.

MANILA, Philippines, 27th March 2026 — This Easter, SM Supermalls transforms into a vibrant playground filled with egg hunts, parades, and colorful photo spots until April 5. Whether you’re bringing the kids or planning a fun day out, there’s something for everyone to enjoy to the max.

Expect a full lineup of activities, from interactive games and creative workshops to lively performances, delivering a memorable Easter experience for families and friends alike.

After all the Easter fun (or even before you start), take a break and refuel with a satisfying group dining experience at these must-visit spots:

Simmer into richness at Ninepot (SM North EDSA, SM City Clark)

Gather around the table and enjoy authentic Taiwanese hotpot at Ninepot.

Perfect for group dining, Ninepot brings people together over warm, flavorful broths and customizable sets perfect for sharing.

Indulge in a timeless bowl at Mak’s Noodle (SM Megamall, SM Mall of Asia)

Share a comforting bowl and good conversation at Mak’s Noodle.

Craving something comforting? Enjoy authentic Hong Kong noodles, known for their flavorful broth and signature thin egg noodles—ideal for a quick yet satisfying meal together.

Savor rustic Italian flavors at Osteria Antica (The Podium)

Make your Easter gathering extra special with a refined Italian feast at Osteria Antica.

For a more elevated group dining experience, treat the family to refined Italian dishes like the Pompano Al Forno—perfect for special Easter gatherings.

Enjoy steakhouse comfort at Mamou (The Podium, S Maison)

Indulge in perfectly cooked steaks and rich, satisfying sides at Mamou.

A go-to spot for group dining and special occasions, Mamou serves hearty steakhouse favorites best enjoyed with your loved ones.

Experience Japanese elegance at Hoshino Coffee (SM North EDSA, SM Megamall, SM City East Ortigas)

Slow down and savor quiet moments over coffee and desserts at Hoshino Coffee.

End the day with hand-brewed coffee and fluffy soufflé pancakes that are perfect for relaxing and sharing sweet moments after a full day.

After a satisfying meal—or even before you start—make the most of your visit with these Easter activities:

Strike your best pose at the Bunny Photo Corner

Snap photos at vibrant Easter setups filled with pastel colors, bunny props, and playful backdrops—perfect for capturing fun family moments and colorful Easter memories.

Walk proudly at the Easter Runway Costume Contest

Dress your kids in their cutest Easter outfits and let them shine at the Easter Runway Costume Contest at SM Supermalls nationwide.

Dress up in your most creative Easter outfits—bunny ears and all—and strut your stuff at the Easter Runway Show. Kids and families can join in for a chance to win fun prizes.

Hop into the Easter Eggventure Game

Go on a digital egg hunt around select SM Supermalls, where hidden QR-coded eggs unlock points and exciting rewards through the Play at SM website. Make sure to explore every corner for a truly exciting adventure—it’s a fun, high-tech twist on a classic Easter tradition.

Unleash artistry at Easter Art Lab

Let kids get creative at the Easter Art Lab, where they can paint, craft, and bring home their own colorful creations—a fun keepsake from a full day of Easter fun.

March in the Easter Parade

Celebrate Easter with a full day of excitement, featuring fun-filled games, a creative costume contest, and amazing prizes.

Watch beloved Easter characters come to life in festive parades across select malls. Dance along, interact with mascots, and soak in the cheerful atmosphere as the whole family celebrates together.

Honor tradition with a meaningful Easter Blessing

For families who want to celebrate the deeper meaning of Easter, select malls will hold Easter Sunday Mass on April 5, offering a quiet moment to pause, reflect, and give thanks.

Whether you’re dining with loved ones, hunting for eggs, or enjoying a full day of activities, your most loved mall, SM Supermalls is the place to be this Easter. Don’t miss out—plan your visit and make it an Easter to remember.

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.