Turn Your Holiday Spending Into Big Wins with GCash When You Shake It, Win It

 

Manila, Philippines — The holidays are the ultimate season of giving, but for many of us, it also means juggling a long list of expenses that come from preparing for Noche Buena, buying gifts, and traveling with friends or family. With Christmas just around the corner, GCash is here to sprinkle a little extra fun on your everyday spending with its Shake It, Win It raffle. 

This Merry GCash season, every time you use GCash to pay, you get chances to win prizes every single day! Whether you’re checking out your cart online, wandering through Christmas bazaars, or catching up over dinner, paying with GCash automatically earns you entries to the raffle giveaway. It’s an easy way to get rewarded for all your little moments of heartfelt generosity, and paying will always be fast and seamless with GCash.

From November 10, 2025, to December 26, 2025, users have the chance to win GCash credits ranging from PHP 5,000 all the way up to PHP 1 million with every shake, with more surprise credits popping up when just opening the app. And it doesn’t stop there! Whenever you pay with GCash Tap to Pay, you unlock special entries toward the season’s ultimate reward — a brand-new hybrid BYD Seal 5 DM-i Dynamic. It’s the biggest giveaway of the season yet, turning everyday payments into extraordinary wins. 

Everyone’s invited to Shake It, Win It, and here’s how: 

1. Open your GCash app and click on your Merry GCash banner at the top

2. Click Shake It, Win It

3. Agree to the terms and conditions to proceed – this will only pop up once

4. Shake your device! The more entries you have, the more chances to shake

5. Check your prize. After shaking your device, you’ll see what prize you have won for the day

Make this holiday season feel a little lighter – and a lot more rewarding – with GCash. Download the app today and turn every payment, purchase, and shake into a chance to win big! Follow @gcashofficial to stay updated on all things Merry GCash.

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About GCash

GCash is the Philippines’ #1 Finance Super App and Largest Cashless Ecosystem. Through the GCash App, users can easily purchase prepaid airtime; pay bills via partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 6 million partner merchants and social sellers; and get access to savings, credit, loans, insurance and invest money, and so much more, all at the convenience of their smartphones. GCash’s mobile wallet operations are handled by G-Xchange, Inc. (GXI), a wholly-owned subsidiary of Mynt, the first and only $5 billion in the Philippines.

GCash is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion, as well as taking urgent action to combat climate change and its impacts, respectively.

G-Xchange Inc. (GXI) is regulated by the Bangko Sentral ng Pilipinas (BSP). To know more, Visit the GCash Help Center or call us at 2882 (Globe/TM) / (02) 7213-9999 (Globe Landline), or Internet Call through the Help Center.

For more information, please contact:

Gilda Maquilan
VP and Head of Corporate Communications
GCash
Email Address: corpcomm@gcash.com

Jollibee makes Christmas season more joyful with “Buo ang Saya ng Pasko” campaign as Simbang Gabi begins

 

Jollibee is celebrating the Christmas season with its biggest holiday campaign yet as Filipinos across the country welcome the start of Simbang Gabi with back-to-back treats. The “Buo ang Saya ng Pasko” (The Joy of Christmas is Complete) campaign highlights the many ways Filipino families and communities celebrate the season today, creating a more joyful December for customers nationwide.

“This Christmas, Jollibee wants to remind every Filipino that the true joy of the season comes from being together. No matter where or how we celebrate, what really matters is celebrating with the people we love,” said Dorothy Ching, Jollibee Philippines’ vice president for marketing. “Totoong mas buo ang saya ng Pasko kapag magkakasama tayo at pinagsasaluhan ang mga paborito nating mga pagkain.”

A heartfelt film for the changing Filipino family

This year’s “Buo ang Saya ng Pasko” campaign features a touching Christmas film made in partnership with Forsman and Bodenfors Singapore. The film captures how Filipino families continue to evolve, showing real moments across different walks of life. It follows hospital workers sharing a Christmas meal during their shift, security guards bonding over simple food, couples treating their pets like family, single parents enjoying time with their children, and large families reuniting across generations.

Jollibee said the film celebrates the idea that while traditions change, the spirit of love and connection that defines a Filipino Christmas remains strong.

Joyful Christmas Stores illuminate the nation

Now on its third year, Jollibee’s Joyful Christmas Stores have returned brighter and bigger. This 2025 season marks the largest rollout to date, with 300 decorated branches nationwide. Each store features festive lights and community inspired touches to bring happiness to neighborhoods, including areas affected by recent calamities.

Customers may locate these decorated stores through the Jolly Christmas Tours digital map powered by Google. 

A new nationwide celebration for Simbang Gabi 

To bring the Christmas spirit to communities early, Jollibee launched the first ever Christmas JOY Day during the opening of Simbang Gabi. The brand joined dawn masses in select Manila churches such as San Agustin Church, Our Lady of Remedies Parish, Sta. Ana Church, and San Fernando de Dilao Parish (Paco Church). Churchgoers received free Jollibee treats as part of the nationwide countdown.

The celebration continued in select schools like Pinaglabanan Elementary School in San Juan, Kapt. Jose Cardones Integrated School in Taguig, and St. Mary’s Elementary School in Marikina. Students received Jollibee Kids Values Books and treats for free, bringing early Christmas cheer to young learners.

New offerings that complete holiday gatherings

Inside the stores, customers can get their hands on the Christmas Bundle, available nationwide for ₱399, which includes a collectible Jollibee Bag Charm and items like Chicken Fillet with Pepper Cream Sauce and Jolly Spaghetti, offering a festive treat for the whole family. Promo runs until December 31, 2025.

Customers can also enjoy the new Family Super Meals, starting at ₱599, perfect for Noche Buena, featuring Chickenjoy, rice, drinks, and sides. Jollibee is also expanding its Christmas Big Order Service, making holiday celebrations easier for families, offices, schools, and communities looking for delicious, hassle-free party food.

Celebrating the Filipino spirit of togetherness

Through its inspiring film, festive store transformations, special on-ground activations, and exciting holiday offerings, Jollibee hopes to bring families and communities closer this December. The brand said its “Buo ang Saya ng Pasko” campaign reinforces a simple message: Christmas joy feels complete when it is shared with the people we love.

Whether people gather in churches, schools, workplaces, homes, or their favorite Jollibee store, the brand aims to make every moment of the season more joyful and meaningful for Filipinos everywhere.

Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph for the latest updates, order your favorites at https://order.jollibee.com/, and follow us on social media for more JOYful surprises!

Don’t Buy Another Generic Gift: 6 Ways to Gift Small to Make Your Filipino Christmas More Meaningful This Year

 

In the Philippines, Christmas isn’t just a date—it’s a tradition of thoughtful giving. This year, some young Filipinos - especially Gen Z - are embracing a “smaller gifts, bigger meaning” mindset.

Instead of mass-produced presents, they’re choosing personal finds from creative makers and markets - simple, heartfelt gifts that say, “I thought of you.”

That’s why Goodday Friz fits right in. For Gen Z, it’s more than just a drink - it’s a small, joyful gift that reflects their love for intentional choices, with a refreshing taste and health benefits thanks to Paraprobiotics clinically shown to support immunity, perfect for the Filipino way of sharing care.

A little can with a lot of good inside, Goodday Friz brings wellness, feel-good energy, and the spirit of giving in every sip.

Where Gen Z Finds Their “Gift Small, Gift Meaningful” Inspiration

For Gen Z, gifting isn’t just about buying something; it’s about finding pieces with personality and intention, often discovered in creative corners and community-led spaces. With that in mind, here are some standout gifting ideas that capture personality, creativity, and intention—perfect for Gen Z’s way of celebrating.

1. Handmade Journals & Tiny Pottery

Cozy, creative nooks often feature small treasures, such as hand-bound journals, mini vases, and delicately glazed pottery. These pieces feel personal and thoughtful, perfect for friends who love art and storytelling in their everyday items.

2. Embroidered Trinkets & Artisanal Accessories

From embroidered patches to small hand-stitched charms, these gifts add a soft, sentimental touch. They’re easy to slip into letters, tote bags, or gift bundles.

3. Scent Kits, Mini Plants & Mindful Self-Care Sets

For those who appreciate slow living, calming scent kits, small potted plants, or tiny curated self-care sets make grounding, meaningful presents. They offer small, quiet moments of rest.

4. Unique Stationery & DIY Craft Gifts

Some community spaces blend creativity and comfort, with gifts like quirky notecards, personalized keychains, or even handmade stickers. DIY kits or quick workshops also let you create gifts, making it more heartfelt and meaningful.

5. Crochet Finds, Eco Keepsakes & Dessert Samplers

Pop‑up stalls and maker corners are treasure troves for small delights, crochet mini accessories, eco-friendly trinkets, hand-poured candles, or bite-sized dessert sampler boxes that showcase exquisite craftsmanship and flavor.

6. Mini Gift Trays & Pocket-Sized Treats

Curated trays filled with tiny treats—like artisanal snacks, small artworks, or pocket décor pieces—are fun to build and even more fun to give. They feel personal without being extravagant.

Enter Goodday Friz: Your Feel-Good Companion for Holiday Gifting Runs

Just like these small but hearty finds, Goodday Friz sparks instant, uplifting joy. Light, fizzy, colorful, and powered by LAC-Shield paraprobiotic goodness, it’s the kind of fun, feel‑good refreshment that turns gift runs, craft sessions, or market‑hopping into brighter, more shareable moments. Get a can of Goodday Friz today at your nearest supermarket and convenience stores.

Check out Goodday on Facebook, Instagram, and on TikTok @gooddayfrizph

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Universal Robina Corporation (URC) produces iconic brands such as Jack ‘n Jill Piattos, Cloud 9, Maxx candy, Cream-O, Payless, C2 Cool and Clean, and Great Taste coffee, which have been part of Filipinos’ lives for decades. With its light, fizzy feel and creamy taste, Goodday Friz brings a new kind of joy to the Filipino snacking experience—blending the familiar goodness of milk with a refreshing spark of fun. To learn more about URC, visit its website (www.urc.com.ph), Facebook page (@URCPhilippines) and TikTok account (@URCPhilippines). You can also find out more about Goodday and Goodday Friz when you check out their Facebook (@gooddayculturedmilkph), Instagram (@goodday_ph) and Tiktok (@gooddayfrizph).

SM and Jobstreet Champion Filipino MSMEs at 2025 MSME Summit

Entrepreneurs and partners gather at the MSME Summit 2025 hosted by Jobstreet by SEEK Philippines in partnership with SM Supermalls at the Music Hall of SM Mall of Asia.

Pasay City, November 12, 2025 — Jobstreet by SEEK Philippines, in partnership with SM Supermalls, welcomed entrepreneurs, industry leaders, and key stakeholders to the MSME Summit 2025 at the SM Mall of Asia Music Hall. The event showcased the shared commitment of Jobstreet and SM Supermalls to empower Filipino micro, small, and medium enterprises (MSMEs) and foster sustainable growth for the nation’s backbone industries. Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK Philippines, highlighted the summit’s goal: supporting MSMEs as a driving force of the Philippine economy.

“SM aims to be a partner in every MSME’s success story.” Joaquin L. San Agustin, Executive Vice President for Marketing of SM Supermalls, reinforces SM’s commitment to supporting Filipino entrepreneurs as he delivers the inspirational message and accepts a Plaque of Appreciation from Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK, during the MSME Summit held at the Music Hall, SM Mall of Asia, on November 25, 2025.

Pasay City, November 12, 2025 — Jobstreet by SEEK Philippines, in partnership with SM Supermalls, welcomed entrepreneurs, industry leaders, and key stakeholders to the MSME Summit 2025 at the SM Mall of Asia Music Hall. The event showcased the shared commitment of Jobstreet and SM Supermalls to empower Filipino micro, small, and medium enterprises (MSMEs) and foster sustainable growth for the nation’s backbone industries. Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK Philippines, highlighted the summit’s goal: supporting MSMEs as a driving force of the Philippine economy.

“SM is not just a venue—it’s a partner in every MSME’s success story,” said Joaquin L. San Agustin, Executive Vice President for Marketing, SM Supermalls. “When MSMEs grow, the nation grows. Every small business that thrives represents a dream realized, a livelihood sustained, and a community strengthened.” SM’s own growth story mirrors that of its MSME partners. From a small shoe store in Carriedo to 88 malls nationwide, SM understands the value of small beginnings. “Almost 70% of our tenants are MSMEs—their success is the foundation of SM’s continued growth,” San Agustin added. Through the SM for MSMEs program, the company provides high-foot-traffic spaces, market access, and visibility to help entrepreneurs scale sustainably.

 

Ms. Arlynne Roa-Awayan of Asia Pacific College accepts her Plaque of Appreciation from Mr. Henry Jose “Joey” Yusingco of Jobstreet (right) by Seek Country Marketing head.

Key sessions addressed practical needs for MSMEs. Participants learned how to scale their first hire with Mr. Henry Jose “Joey” Yusingco of Jobstreet, explored AI applications for small businesses with Ms. Arlynne Roa-Awayan of Asia Pacific College, and received insights on logistics and operations from Lalamove PH, 2GO Travel, and DITO BizBayan. Ms. Life Dawn Cervero of TikTok guided attendees on smart marketing on a budget, while a panel from BDO, Maya, RCBC, BanKo, and Asialink shared finance hacks for sustainable growth.

Industry experts Ms.Flor Tanay of Lalamove PH, Mr. Francis John Cha of 2GO Travel, and Mr. Gabriel Cui of DITO of BizBayan present logistics and digital solutions designed to help MSMEs scale.

MSME Summit 2025 partners BDO, Maya, RCBC, BanKo and Asialink host a panel learning session tackling finance hacks for MSMEs

Success stories, like Kay & Karl Santos of 1919 Chocolate, inspired participants with real-life examples of scaling Filipino businesses. Partner demos and the Partner Passport Challenge reinforced networking, learning, and practical engagement.

Attendees make their rounds at the Partner Passport Challenge, visiting different booths to learn about hiring solutions, business tools, digital platforms, and partner services that support MSME growth.

The MSME Summit 2025 reaffirmed SM Supermalls’ commitment to Filipino entrepreneurship, providing programs, spaces, and partnerships that help MSMEs innovate, scale, and thrive in a rapidly evolving economy.

About SM Supermalls – MSMEs Celebrating 40 Super Years of Evolving With You, SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 88 malls nationwide—connects communities while redefining the malling experience through sustainability, innovation, and inclusivity. As the country’s biggest marketplace for MSMEs, SM champions Filipino entrepreneurship—empowering small businesses, driving local growth, showcasing homegrown talent, and fueling the Filipino spirit of enterprise. Visit msme.smsupermalls.com or email customercare@smsupermalls.com to grow your business with SM today.