"It's an annual tradition that shoppers and residents in the area look forward to because it signals the start of the season. It's a colorful reminder of love, joy and hope that the season brings. For Araneta Center, we want to make it better than last year so we constantly challenge ourselves to make this annual tradition more joyous, festive and entertaining than the last," says Jorge L. Araneta, president and CEO of the Araneta Group.





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