Glendale, Calif. – Star Wars: The Force Awakens products are set to be unveiled in the world’s first-ever global live toy unboxing event. Unfolding over 18 hours in 15 cities and 12 countries, the event will see highlights from the range of epic merchandise revealed in a rolling New Year’s Eve style celebration featuring top digital stars from the Maker Studios network.
“Star Wars toys have always played an important role in how our fans interact with the
Saga,” says Lucasfilm President Kathleen Kennedy. “They’ve inspired multiple
generations to relive the experience of the movies and to create new adventures all
their own. These spectacular Star Wars: The Force Awakens products will continue that
tradition.”
Kicking off in Sydney, Australia on the morning of September 3, and continuing through
Asia, Europe, Canada, and North & South America, selections from the new toy line will
debut to global fanfare leading up to retailers around the globe opening their doors at
midnight.
“Over the course of 18 hours, some of Maker Studios’ biggest stars will each be
unboxing a new toy from the Star Wars: The Force Awakens product line in a different
city around the world and sharing the experience live on YouTube.” said Leslie Ferraro,
President, Disney Consumer Products. “We’ve seen tremendous excitement for these
new products and can’t wait to see the global reaction from the Star Wars fan
community.”
The Star Wars YouTube channel will host the live stream, which kicks off with the first
unboxing in Sydney, Australia at 7:45 a.m. local time on Thursday, Sept. 3 (5:45 p.m. EDT
on Wednesday, Sept. 2), with the grand finale at Lucasfilm in San Francisco at 8 a.m. PDT
(11 a.m. EDT) on Thursday, Sept. 3. Each of the 15 locations will reveal a new product
inspired by Star Wars: The Force Awakens.
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