DDB Group Philippines Rebrands as GGC Group Asia

Advertising agency powerhouse DDB Group Philippines has announced its rebranding as “GGC

Group Asia,” marking its evolution into an independent creative force.

The move follows the decision of Omnicom Group, the holding company of marketing

communications network DDB Worldwide, to retire the DDB brand globally by the end of the first

half of 2026, following its acquisition of Interpublic Group in November last year.

Established in 1992 through a groundbreaking partnership between New York-based DDB

Worldwide and pioneering Filipino-owned agency Advertising Marketing and Associates (AMA),

DDB Group Philippines had served as the local office of the DDB network in the country for more

than three decades until the brand’s dissolution this year.

As GGC Group Asia, the company will continue to collaborate with Omnicom Group as needed,

ensuring clients’ continued access to global marketing communications tools and resources.

Legacy and a Bold New Beginning

According to GGC Group Asia Chairman and CEO Gil G. Chua, whose initials inspired the

company’s new name, the organization welcomed Omnicom’s global direction to retire the 75-

year-old DDB brand while honoring the legacy built through decades of partnership.

“GGC Group Asia moves forward with deep gratitude for our long-standing partnership with

Omnicom and DDB Worldwide — a relationship that elevated our standards, sharpened our

thinking, and gave Filipino talent a global stage,” he said. "We are entering a defining chapter not

by leaving something behind, but by fully coming into our own. We are embracing our future with

full independence, full responsibility, and a renewed commitment to shared prosperity."

On a personal note, Chua said this new chapter also allows him to continue building a legacy in

an industry to which he has dedicated much of his life.

“This rebrand is more than a change in name — it is a proud affirmation of the legacy, leadership,

and vision that have guided our businesses through the years. It is incredibly rewarding and

humbling to see my own initials become synonymous with the businesses that my family, our

business partners, and I have passionately built, nurtured, and grown together over the years,”

Chua said.

Further Rebranding and Integration of businesses

As part of this development, three of the group's integrated marketing communications (IMC)

companies that also carry the DDB brand name, or that of its digital arm Tribal Worldwide, have

also rebranded: DDB Philippines is now Velocity+, DDB MNL is now Alab MNL, and Tribal

Worldwide Philippines is now The Tribe.

The group's other advertising-related companies shall continue to operate under their current

names as follows: Optimax Communications (IMC), Agile Intelligence (data analytics), Ripple8

(PR), Touch XDA (media planning and buying), and Bent and Buzz (content and events

management).

Alongside this transition, being integrated into GGC Group Asia are DDB Group's sister

companies from the FCT Group, comprising business solutions firms, namely, FOSA, Caishen,

Track Mnl, Xpress Move, Strawberry Jam, and PhilMovers.

With this integration, the GGC Group Asia will comprise 14 companies across 18 office locations

nationwide, with a combined workforce of over 7,500 employees.

This strengthens the group's ability to deliver a full spectrum of solutions—from advertising,

public relations, and media planning and buying to logistics and other marketing and sales

support services. It also reflects the group’s growing capability to serve markets beyond the

Philippines and throughout Asia.

No Changes to Leadership and Operations

The group clarifies that the rebrand will not affect leadership, talent, client relationships, or

ongoing operations. All contracts and service agreements will remain fully in place.

“While our name evolves, our commitment to creativity, effectiveness, and strong client

partnerships remains unwavering. Our clients and partners can expect seamless continuity of

service and the same standard of creative and strategic excellence that has defined the

organization from the very start," Chua said.

GGC Group Asia shall also continue to be guided by a commitment to building businesses that

create not only profit, but also lasting impact — ensuring that business growth is aligned with the

greater good of clients, talent, and the communities it serves.

Carrying Forward a Tradition of Excellence

Prior to the rebrand, DDB Group Philippines had established a strong track record, with the group

and its agencies earning local and international recognition for creativity, effectiveness, and

advocacy-driven campaigns developed in partnership with clients and non-profit organizations.

Among the group’s most notable achievements are the Philippines' first Grand Prix at the Cannes

Lions and first Gold at the Advertising and Marketing Effectiveness (AME) Awards, both won in

2013; the Philippines’ only Gold award at Spikes Asia 2025; the “Best in Management of

Business-Network Agency of the Year” award at the 4As Philippines AOY Awards in 2022; and

multiple “Agency of the Year” recognitions at the IABC Philippine Quill Awards (2013, 2014, and

2019), and the PRSP Anvil Awards (2024).

DDB Group Philippines also received numerous accolades and certifications recognizing it as a

"great place to work" or one of the “best companies to work for” from both local and international

award-giving bodies, including the Campaign Agency of the Year Awards–Asia Pacific and

Global, HR Asia, the International Stevies, Great Place To Work®, and the BusinessWorld Best

Places to Work Awards.

This tradition of excellence and award-winning work will continue into its next chapter as GGC

Group Asia.

# # #

Puregold welcomes hordes of fans as OPM Con Generations ticket selling kicks off

 

Excitement for Puregold’s OPM Con Generations surged on June 12 as a huge turnout of fans marked ticket selling’s opening day at participating Puregold stores nationwide.

Slated on July 11 at the Smart Araneta Coliseum, OPM Con Generations has consistently shaped up to be a much-anticipated annual music event. Now on its third year, OPM Con will feature SB19, Ben&Ben, Alamat, Flow G, Skusta Clee, Sunkissed Lola, G22, KAIA, and Xonara, bringing together a diverse mix of artists and genres that continue to define the Philippines’ music scene.

Participating Puregold stores included branches in Taytay, Rizal; Biñan, Laguna; Anabu-Imus, Cavite; Valenzuela; QI Central, QC; Cubao, QC; Fairview Terraces, QC; Tayuman, Manila; Parañaque; Kalentong, Manila; Cainta, Rizal; and San Pedro, Laguna.

Among the first to secure a ticket was Beverly Jane, an A’TIN who camped out at Puregold QI Central with fellow fans the night before ticket selling’s opening day.

“Super excited na for the concert kasi pinila talaga namin ito. Nandito na kami since 7 last night,” she shared. Despite the long wait, she noted that attendees were well taken care of, with food, drinks, and a well-ventilated waiting area for those in line. Expressing her appreciation for Puregold’s continued support of Filipino music, Beverly said, “Thank you so much sa Puregold dahil malaking platform ito para sa OPM at sobrang supportive nito hindi lang sa SB19 kundi sa buong P-pop community.”

The opening day of ticket sales showcased the spirit and broad appeal of Puregold’s OPM Con Generations. Fans from different generations were drawn by a lineup that resonates with a wide range of musical tastes and backgrounds. Over the years, OPM Con served as a platform that brings together artists, audiences, and fandoms in a celebration of Filipino talent and the communities built around it.

At age 62, Suzette Santiago proudly counts herself among SB19’s fans. An avid supporter of the group since 2024, she shared how fangirling over the P-pop group and attending events like OPM Con Generations continue to make her feel young.

“Whenever I listen to their music, may message talaga, and that's what draws me to them,” she said. “It’s so nice that Puregold is doing this because it’s really encouraging to see our OPM music and industry continue to rise. Hopefully tuloy-tuloy lang because I really enjoy going to these events.”

Meanwhile, Arnel Lamber, who also came the night before to secure his place in the queue, said he was thankful for initiatives that give fans the opportunity to see their favorite artists live. On top of his regular grocery purchases, he was able to secure a ticket to OPM Con Generations and now looks forward to attending the concert.

“Thankful ako sa Puregold kasi nakaka-experience kami ng ganito. Kahit puyat, okay lang kasi masaya naman,” he said.

Puregold likewise expressed its appreciation for the enthusiastic turnout on opening day. “The response we’ve seen so far has been overwhelming,” said Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold Price Club Inc. “It’s remarkable to see so many customers excited not only about the concert, but also about being part of the experience through Puregold. We eagerly welcome even more concert goers as ticket-selling continues.”

For many customers, the chance to snag sought-after concert tickets alongside their Puregold purchases makes the experience even more rewarding. And as the concert draws near, anticipation continues to build up for what promises to be an unforgettable night of Filipino music and live entertainment.

For updates, like @puregold.shopping on Facebook, subscribe to Puregold Channel on YouTube, and follow @puregold_ph on Instagram and X, and @puregoldph on TikTok.

EastWest Priority evolves with today’s Filipino wealth clients

 

MANILA, Philippines — A new generation of Filipino wealth clients is reshaping the country’s premier banking landscape. More professionals, entrepreneurs, and first-generation business owners are building wealth in their own way, creating stronger demand for financial guidance that is accessible, relationship-led, and digitally enabled.

EastWest Priority, the wealth management segment of EastWest, was designed to bridge the gap between traditional retail banking and private banking, making premier banking more accessible to the country’s growing affluent segment. Its approach to wealth banking recently earned regional recognition, receiving the Best Private Bank – Domestic award at the FinanceAsia Awards 2026. FinanceAsia is a regional financial publication covering Asia’s capital markets and financial institutions, with its annual awards recognizing banks across the region.

While many priority banking programs in the market typically require Php 3 million to Php 5 million in assets under management, EastWest Priority offers an entry point of Php 2.5 million. This gives more rising professionals, entrepreneurs, and families access to relationship-managed banking and tailored wealth solutions.

Rafael S. Algarra Jr., SEVP and Head of Financial Markets and Wealth Management, shared, “Filipino wealth is evolving. We are seeing more professionals, entrepreneurs, and first-generation business owners who are building wealth in their own way and looking for a financial partner who understands their journey. EastWest Priority has evolved to serve this generation of clients—people who want thoughtful guidance, practical solutions, and a banking experience that is both personal and easy to access.”

EastWest Priority’s model combines personalized advisory with digital convenience through an integrated phygital service experience. Clients are supported by dedicated Relationship Managers and 12 Priority Centers in key cities nationwide, while also having access to digital platforms to manage their banking and wealth needs with greater ease. To further strengthen advisory quality, EastWest developed a specialized sales management program in partnership with Singapore Management University, helping equip its Relationship Managers with stronger market insight and advisory discipline aligned with global private banking expectations.

The award comes amid a period of strong growth for EastWest Priority. By year-end 2025, the business posted double-digit growth across key areas, outpaced market growth, and expanded its assets under management and client base.

“We believe wealth management should not feel distant or reserved only for a few. It should be accessible, relevant, and built around real client needs. Our focus is to continue strengthening the experience through better advisory, stronger digital access, and solutions that grow with our clients over time,” said Algarra.

By bringing together relationship management, digital banking, business banking support, personal wealth management, and advisory capabilities in one ecosystem, EastWest Priority helps clients make more informed decisions while maintaining easier access to their accounts and solutions.

###

About East West Banking Corporation
East West Banking Corporation (EastWest) is a Filipino-owned universal bank committed to empowering its clients through world-class financial solutions. EastWest is a subsidiary of Filinvest Development Corporation (FDC), one of the country’s leading conglomerates with a diverse range of interests including real estate, banking, hospitality & tourism, infrastructure power generation, and sugar. It is not affiliated with any foreign financial institution which may bear the same name. For more information, visit www.eastwestbanker.com.

Metro Pasay Hospital Enhances Patient Care and Operations with PLDT Enterprise

 

Empowering a growing healthcare SME with reliable, scalable digital infrastructure

  

Pasay City, Philippines – For Dr. Samuel Vincent Yrastorza, Medical Director of Metro Pasay Hospital and Medical Center, Inc., reliable digital infrastructure plays a critical role in enabling efficient hospital operations – from managing patient inquiries, to ensuring smooth coordination across departments and partners. 

Recognizing the need for a technology partner that could support both immediate operational demands and future growth, the growing healthcare facility in the heart of Pasay partnered with PLDT Enterprise to strengthen its digital infrastructure. 

“PLDT Enterprise understood our requirements and delivered reliable, future-ready solutions. Their proactive support and professionalism have been instrumental in helping us strengthen our operations and serve our patients effectively,” Dr. Yrastorza says. 

  

Enabling Technology-Driven Healthcare for SMEs 

As a trusted technology partner for SMEs and larger institutions across industries, the corporate business arm of PLDT Inc. (PLDT) works closely with organizations like Metro Pasay Hospital to build resilient digital foundations that enable seamless operations, while supporting long-term expansion. Through its solutions, the hospital strengthens network reliability and communication systems to enable faster access to patient information, improved inter-department coordination, and more efficient call handling.   

According to Shiela Garcia, PLDT Enterprise Relationship Manager for Metro Pasay Hospital, the collaboration focused on ensuring the hospital’s systems could scale alongside growing patient demand, while maintaining consistent service delivery. “Healthcare providers operate in environments where responsiveness and coordination are critical,” says Garcia. “Even small communication delays can affect workflows, so having stable connectivity was a key priority in designing the solution for the hospital.” 

The integration of iGate and SIP Trunk solutions by PLDT Enterprise provides stable connectivity and structured call management, allowing the hospital to accommodate increasing inquiries while maintaining operational efficiency. 

  

Metro Pasay Hospital & Medical Center is committed to delivering expert medical services backed by innovation and compassionate care. With modern facilities and a dedicated medical team, the hospital offers a wide range of services, from routine consultations to emergency care.  

  

A Trusted Technology Partner for Healthcare SMEs 

“Reliable connectivity and communication are essential in delivering quality healthcare,” says Dennis Magbatoc, AVP and Head of SME Acquisition & Account Management at PLDT Enterprise. “By supporting Metro Pasay Hospital with dependable, scalable digital solutions, we are enabling healthcare SMEs to operate with confidence and focus on what matters most—patient care.” 

This partnership reinforces PLDT Enterprise’s commitment to empowering growing organizations across priority industries, including healthcare, through reliable connectivity, secure communications, and scalable ICT solutions. By enabling institutions to build strong digital foundations, PLDT Enterprise continues to support operational excellence, resilience, and future readiness in an increasingly digital landscape. 

To learn more about how PLDT Enterprise supports SMEs, visit https://bit.ly/pldtenterprise-metro-pasay-hospital-smbiz-pr.. 

  

About PLDT Enterprise 

PLDT Enterprise is the corporate business arm of PLDT, the leading telecommunications and digital services provider in the Philippines. Dedicated to delivering innovative fixed-line, wireless, and ICT solutions, PLDT Enterprise enables businesses to adapt to evolving technological needs, optimize efficiency, continuity, and connectivity, and enhance customer experience. With a strong commitment to doing business responsibly, PLDT Enterprise aims to contribute to the United Nations Sustainable Development Goals by enabling digital transformation, championing meaningful innovations, and bridging the digital divide. 

  

For more information, visit pldtenterprise.com. 

 

Goodday Expands “Summer All” with On-Ground Wellness Support

   

As part of its Summer All campaign, Culture-Milk brand Goodday partnered with GMA Kapuso Foundation to bring a meaningful and insightful Hypertension Awareness Month experience. At least two hundred residents from nearby areas trouped to Ever Gotesco Commonwealth to participate in a free health screening last May 2, 2026.

 

The program aimed to bring preventive care directly to Filipinos, offering free Electrocardiogram (ECG) and Blood Sugar Level Test (HbA1c), to help assess a beneficiary’s health status and to identify the need for further medical assistance. Health programs and initiatives help improve habits and routines which can have long lasting effects on people's health. Through this program, Goodday, together with GMA Kapuso Foundation, brings awareness to lifestyle diseases allowing people to understand the importance of immunity and inspiring them to adapt a more health-conscious lifestyle.

 

Aside from free health check ups, participants were treated to an entertaining performance from Goodday’s brand ambassadors, Cloud 7, along with many other GMA Sparkle talents.  To help keep the guests refreshed throughout, they received Goodday Friz — available in Original and Orange flavors, a paraprobiotic-infused drink, which can boost the immune system to help prevent cardiovascular diseases.

 

This partnership reflects Goodday’s commitment to not only help boost public immunity but to also support communities in their residents’ health and wellness journey – expanding the “Summer All” concept beyond seasonal getaways. By collaborating with GMA Kapuso Foundation, the brand aims to create a sustained and meaningful impact in communities.

 

###

A product of Asahi Beverages, and distributed by Universal Robina Corporation, Goodday offers a range of delicious cultured milk-based drinks for Filipinos to enjoy. From the light, fizzy fun of Goodday Friz to the smooth and refreshing Goodday Cultured Milk Drink, the brand blends great taste with the nourishing benefits of cultured milk—making snack time more enjoyable anytime, anywhere.

 

 

 

 

GMA Kapuso Foundation provides free health consultation and tests for Hypertension Awareness Month with support from Cultured-Milk brand, Goodday.

 

Culture Milk brand Goodday, invited their brand ambassadors – Cloud 7, for an entertaining performance.

 

Puregold celebrates Filipino artistry and identity in OPM Con Generations, featuring SB19, Ben&Ben, Alamat, Flow G, and more

 

 

Original Pinoy Music (OPM) has long been the language—across generations—of Filipino sentiments, memories, and identity. On July 11, Puregold’s profound connection to OPM takes center stage at the Araneta Coliseum as it mounts a concert that is bigger, louder, and prouder than ever. 

 

More than just a grand music production, Puregold’s OPM Con has evolved into the company’s signature retailtainmentplatform, reinforcing its role as a pioneer in merging retail, entertainment, and Pinoy fan culture in epic events. Through the years, Filipinos found their voices in music—in songs they grew up with, lyrics they quote online, anthems they scream during concerts, and fandoms that become families, built around artists they love. 

 

After Puregold’s two straight years of sold-out concert crowds and viral fan moments—and amid nationwide anticipation—the much-celebrated music event of the year returns. Dubbed “OPM Con Generations,” it is set to gather today’s biggest talents for a night that revels in the evolving sound of Filipino music, and the communities that have formed around it. 

 

To begin with, acclaimed folk-pop Ben&Ben and rising P-Pop group Alamat will charm the audience not only as performers, but also as two of Puregold’s newest brand ambassadors—a major moment for the devoted fan communities they proudly call “Liwanag” and “Magiliw.”

 

This year’s lineup is the concert’s strongest yet, featuring the most sought-after names shaping the local music landscape, led by P-Pop kings SB19, rap heavyweight Flow G, crowd-favorite rapper Skusta Clee, well-loved rock band SunKissed Lola, and breakout all-female P-Pop acts G22, KAIA, and Xonara. 

 

From arena-shaking P-pop performances and rap anthems to emotional sing-alongs and viral chart-toppers, “OPM Con Generations” promises an unforgettable celebration of Filipino music across genres, generations, and fandoms.

 

Since launching in 2024, OPM Con has quickly become one of the country’s most anticipated live music events, sparking nationwide fan frenzy through Puregold’s signature ticket redemption mechanics, where grocery shopping transforms into a full-scale fan experience. 

 

“Music has a unique way of bringing people together, no matter the generation or genre,” said Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold Price Club Inc. “Through OPM Con Generations, Puregold hopes to create a space where loyal Puregold customers and fans can proudly gather, interact, and celebrate Philippine artistry and culture.”

 

Ticket-selling for OPM Con Generations officially begins on June 12 across 12 participating Puregold stores nationwide: Taytay, Rizal; Biñan, Laguna; Anabu-Imus, Cavite; Valenzuela; QI Central, Quezon City; Cubao, Quezon City; Fairview Terraces, Quezon City; Tayuman, Tondo, Manila; Sucat, Parañaque; Kalentong, San Andres, Manila; Sto. Domingo Cainta Junction, Rizal; and San Pedro, Laguna.

 

Aling Puring and Perks members may redeem free concert tickets through qualified single-receipt grocery purchases made at participating stores. Ticket tiers include VIP Standing for a minimum purchase of P8,500, Patron for P7,000, Lower Box for P5,500, Upper Box for P4,000, General Admission for P2,500, and Obstructed Upper Box and Obstructed General Admission for P1,500.

 

For customers in the provinces, Puregold is also rolling out a limited Regional Fan Pass initiative, giving more fans outside Metro Manila the opportunity to sign up and avail of tickets while supplies last.

 

For updates, like @puregold.shopping on Facebook, subscribe to Puregold Channel on YouTube, and follow @puregold_ph on Instagram and X, and @puregoldph on TikTok.

Smart, TNT unveil 'FREE FB for You' promo

Mobile services provider Smart Communications, Inc.(Smart) and its value brand TNT are giving subscribers more ways to stay connected and enjoy their favorite online activities with FREE Facebook access available through select prepaid, home, and postpaid offers.

From May 27 to May 31, Smart Prepaid, TNT, Smart Bro Prepaid and Smart Home WiFi Prepaid subscribers who register to qualified offers will receive 1GB of FREE Facebook access valid for one day, enabling them to stay connected with the people, communities, and content that matter to them.

Meanwhile, Smart Postpaid subscribers who purchase qualified boosters for their postpaid plan from May 27 to May 31 will receive 3GB of open access data valid for 30 days, giving them extended flexibility for everyday digital needs.

Across all segments, the FREE Facebook access enables Smart and TNT subscribers to maximize a wide range of everyday online activities, such as staying updated with family and friends through News Feed, sharing photos and videos of life moments, and communicating instantly via Messenger.

Users can also watch entertaining and informative content from creators, follow pages of interest, and participate in communities and groups centered on hobbies, professions, and shared interests.

The offer also enables online sellers and small businesses to respond to customer inquiries, manage Facebook Pages, promote products, and update Marketplace listings. Students can coordinate schoolwork, group projects, and announcements through Messenger and Facebook Groups.

Professionals can stay informed through industry pages, business communities, and networking groups, while jobseekers can explore opportunities and updates shared on relevant platforms. For families and friends, Facebook remains a key channel for everyday connection through chats, shared updates, photos, and videos that help maintain relationships in real time.

This initiative reflects Smart and TNT’s continued efforts to provide meaningful value to subscribers.



For more information, visit the official Smart and TNT channels. #

How Two Filipino Sari-Sari Store Owners Found New Ways to Grow With Maya Business

In photo (L-R): Nemia Rontal and Wilma Manalastas

Almost every Filipino neighborhood has one. A sari-sari store tucked beside a family home. A small storefront where neighbors stop to buy everyday essentials, catch up with one another, or quickly pay for load before heading home. For decades, these community businesses have quietly become part of daily life across the Philippines, built through trust, consistency, and relationships formed one customer at a time.

Today, many of these small businesses are evolving together with the communities they serve. Some now offer bills payment, cash-in and cash-out services, and mobile load in addition to traditional store items. Others have expanded into online selling, using digital tools to help manage transactions and support growing negosyo needs.

For entrepreneurs like Nemia Rontal in Bocaue, Bulacan and Wilma Manalastas, adapting to these changes became part of growing their negosyo while creating more stability for their families through Maya Business.

Before becoming one of the trusted Maya Business agents in their subdivision, 39-year-old Nemia spent nearly two decades working in corporate as an Accounting Supervisor. But after experiencing health challenges that forced her to stop working full-time, she began focusing more seriously on the small sari-sari store she had started years earlier outside their home.

At the time, the setup was simple: two sacks of rice displayed in front of the house. “Nagsimula kami na para pandagdag lang sana noon” (We started it simply as a way to earn extra income), she shares.

Even then, Nemia already had an interest in financial systems and business transactions. Curious about digital financial services and looking for ways to expand what her store could offer, she attended a Maya seminar in Guiguinto back in 2018 and applied to become a Maya Business partner.

Over time, Nemia’s store evolved into more than just a place to buy essentials.

Customers began stopping by not only for rice or groceries, but also for bills payment, cash-in services, and mobile load. During the pandemic especially, digital transactions became more common within their community as more people looked for accessible financial services closer to home.

“Unti-unti siyang naging regular na serbisyo para sa mga tao rito” (Over time, it became a regular service people in the community relied on), she says.

As transactions became more consistent, access to additional puhunan also became important for keeping the negosyo running steadily. Through Maya Advance, Maya Business’ in-app financing feature that allows eligible businesses to access collateral-free revolving funds directly through the app, Nemia was able to secure additional capital for inventory, daily operations, and household expenses whenever needed.

Her first approved amount started at around ₱18,000. Over time, after consistently growing her transactions, her loan limit eventually increased to more than ₱200,000.

For Nemia, the convenience mattered just as much as the financial support itself. “Kapag fully paid na, mabilis lang ulit magamit” (Once it’s fully paid, we can easily access it again) she says. “Malaking tulong siya lalo na kapag kailangang magdagdag agad ng paninda” (It really helps whenever we need additional capital for inventory).

Today, her store has helped support their family through years of change. From improving their home to purchasing a vehicle and continuously supporting her children’s education, the business gradually became a source of stability after leaving corporate work behind.

But success, in Nemia’s case, still looks grounded in everyday routines.

It looks like preparing the store early in the morning before customers arrive. It looks like balancing negosyo operations with household responsibilities. It looks like assisting neighbors with transactions throughout the day.

For Wilma Manalastas on the other hand, her business evolved differently, but with the same mindset of adapting little by little.

What started as a simple sari-sari store eventually expanded into online selling, with Wilma offering gadgets, cellphones, clothes, and other trending products through digital platforms.

Over time, her business became an important added source of income alongside her husband’s work.

Like many Filipinos who entered online selling organically, Wilma learned through experience: balancing multiple sidelines, managing inventory, and handling busy transactions while gradually adapting to more digital systems.

“As the negosyo grew, syempre kailangan din ng pandagdag puhunan” (As the negosyo grew, we eventually needed additional capital to keep up as well), she says.

Before using Maya Business, Wilma often relied on credit cards whenever she needed extra funds for restocking products or supporting busy selling periods. Eventually, she became one of the early Maya Business users and later discovered Maya Advance, which allowed her to access additional revolving funds directly through the app without lengthy paperwork and approval processes.

For Wilma, the accessibility and convenience became especially helpful in supporting both her physical store and online negosyo operations.

Today, years after starting with a sari-sari store, Wilma says her business has helped their family achieve milestones they once only planned for gradually, including purchasing a condominium unit and a vehicle.

But more than the bigger purchases, she says the business gave them more financial stability and flexibility while helping support their long-term family goals.

Across the Philippines, sari-sari stores have long been part of everyday community life: places built on familiarity, convenience, and trust. But as customer habits continue to evolve, many small business owners are also finding practical ways to adapt alongside them.

Through Maya Business, entrepreneurs can access digital tools that help support everyday negosyo needs, from accepting QR Ph payments from different e-wallets and banks to offering bills payment, mobile load, and cash-in and cash-out services, as well as accessing additional revolving capital through Maya Advance. Maya Business also allows merchants to manage business funds through a digital deposit account designed for everyday business transactions.

For many Filipino entrepreneurs, growth doesn’t always happen all at once. Sometimes, it starts with a small store, a loyal community of customers, and the willingness to keep building steadily one day at a time.

Looking to level up your business with digital tools and services? You can apply to become a Maya Center and download the Maya Negosyo app on Google Play to get started.

Visit maya.ph or mayabank.ph, and follow @mayaiseverything on Facebook, Instagram, YouTube, and TikTok to stay updated. Maya Philippines, Inc. and Maya Bank, Inc. are regulated by the Bangko Sentral ng Pilipinas. www.bsp.gov.ph. For 24/7 assistance, visit the Help Center in the Maya app or call us from 8 AM to 7 PM daily at +632 8845-7788.

###

About Maya 

Maya is the #1 Fintech Ecosystem in the Philippines, with Maya, the #1 Digital Bank, and Maya Business, the #1 Omni-Channel Payment Processor. Maya Bank is a digital bank regulated by the Bangko Sentral ng Pilipinas (BSP), with deposits insured by the Philippine Deposit Insurance Corporation (PDIC) up to ₱1 million per depositor. To learn more about Maya, check out maya.ph and mayabank.ph. Follow Maya at @mayaiseverything on Facebook, Instagram, YouTube, and TikTok and @mayaofficialph on Twitter.   

EastWest Chief Marketing and Cash Management Officer Martin Reyes with EastWest Brand Ambassador Donny Pangilinan

MANILA, Philippines — He’s back! East West Banking Corporation (EastWest) has renewed its partnership with actor and digital personality Donny Pangilinan, officially extending his role as brand ambassador for another year. Together, they’re on a mission to make banking something younger Filipinos actually want to talk about: the EastWest app, new products and services, real conversations in communities, and a shared conviction that banking should just be easier.

“Donny doesn’t just reach young Filipinos, he connects with them” said Martin Reyes, EastWest Chief Marketing and Cash Management Officer. “We want this generation to see EastWest as their bank, the one that understands what they need, whether it’s a better app experience, products that make sense for their lives, or just banking that doesn’t feel like a chore. Donny tells that story better than anyone.”

As brand ambassador, Pangilinan steps into the center of EastWest’s push to reach younger Filipinos where they actually are: on their phones, on their feeds, and in their communities. He will front campaigns for the EastWest app, spotlight new products and services as they roll out, and join activations across the country that bring the bank’s easier banking promise to life.

"Honestly, what keeps me here is that EastWest is always working on something: the app, digital payments, new products and services, getting out to meet people," Pangilinan said. "For a lot of people my age, banking still feels like this complicated thing you have to figure out on your own. I genuinely want to help change that. And with EastWest, I feel like we actually can."

Pangilinan said the choice to continue was easy. EastWest is a bank that’s always moving forward. It invests in its digital platforms, grows its branch network, and consistently shows up for customers in ways that feel practical and less complicated.

“I think young Filipinos should take banking seriously. Banks just need to meet them halfway,” he added. “EastWest is doing that, and I’m proud to be part of telling that story.”

Beyond the campaigns, Pangilinan will take the partnership on the road, joining EastWest at events and activations across key cities, where the bank engages customers directly and brings its products and digital tools closer to the communities they serve.

“I’m excited to get out there and actually talk to people, not just post about it,” Pangilinan said. “Show them the app, walk them through products, answer the questions they didn’t know they could ask. That’s the kind of thing that actually makes a difference.”

With Pangilinan back as brand ambassador, EastWest heads into the rest of the year with clear intent: to be the bank that younger Filipinos choose, trust, and keep coming back to, because banking with EastWest is just easier.

TGP franchisees highlight purpose-driven entrepreneurship through stories of service, community impact

For many franchisees of TGP, building a business began with a practical goal: to create a stable livelihood for their families. But over time, their decision to franchise became more than a path to growth. It became a way to serve communities by helping make affordable medicine more accessible to the people who need it most.

For franchise owners in Cabanatuan City, Nueva Ecija and Bacolod City, their TGP journey was shaped by the same questions many aspiring entrepreneurs ask: What do you want to build? What kind of life do you want for your family? How can you create something that truly makes a difference?

In Cabanatuan City, husband and wife Jul and Darlene De Guzman were already managing small businesses before joining TGP. What drew them to the brand was its clear sense of purpose.

“Before joining TGP, my wife and I were already running small businesses together. We were young, learning, and trying to figure out what kind of work truly mattered to us,” said Jul De Guzman.

“What made TGP stand out was the mix of service and long-term contribution to the community. I used to write mission statements for our other businesses from scratch. With TGP, the mission was already built in — to provide affordable medicine to people and communities,” he added.

The De Guzmans opened their first TGP branch in 2008, personally handling operations and learning the business step by step. From one store, they eventually expanded across Central Luzon.

But for the couple, growth was not just about adding more branches.

“TGP made us grow, individually and as a couple. It taught us how to lead people, how to handle pressure, and how to serve others. In many ways, it helped shape the kind of family we are today,” De Guzman said.

In Bacolod City, TGP franchisees Tweet and Daves Campos saw the opportunity from a personal need. As a young family with three small children, they had moved to Bacolod in search of a calmer, more family-oriented environment.

“We were a young family then, married for less than ten years with three small children. We wanted to raise our kids in a calmer, family-oriented environment,” said Tweet Campos.

Their frequent trips between Manila and Bacolod made them notice the price difference in medicines.

“Whenever we flew between Manila and Bacolod, we would always buy our medicines at the TGP branch near our condo in Greenhills because the prices were significantly more affordable. That’s when we realized something important — there was no TGP branch in Bacolod,” Campos said.

The couple opened their first TGP branch in November 2009. Like many entrepreneurs, they faced early challenges, including decisions on location, pharmaceutical requirements, and building trust within the community. Over time, the store became a reliable option for customers seeking safe and effective medicines at more affordable prices.

“Many families rely on our stores because they know they will get safe, effective medication at prices that fit their budget. For some, this makes a huge difference in their monthly expenses and overall health,” Campos said.

Both franchisees are also open about the realities of running a business, from forming the right team and competing with long-established pharmacies to relocating branches when needed and managing pharmacist shortages.

They credit TGP’s support system for helping them navigate these challenges.

“TGP helped us in every way. From training, product knowledge, store support, and guidance on how to run things well,” said De Guzman.

“TGP provided strong operational guidance, training, and consistent support systems. Their branding, supply chain, and established processes made it easier for us to run the business confidently,” Campos said.

For the franchisees, the brand’s values remain central to the business.

“TGP stands for care and compassion. You feel it in the brand and in the people behind it,” De Guzman said.

“TGP is grounded in service, integrity, and community care. Their brand is not just commercial — it has a genuine heart for the people it serves,” he added.

For aspiring entrepreneurs considering a new venture, both franchisees said the best time to start is when there is a clear purpose behind the decision.

“Go for it. Just start! So many people with so much talent. Build something and contribute. You already have everything you need. It’ll be one of the most fulfilling and fun rides you will take!” said De Guzman.

“Start with a business that fills a real need and makes life better for the community. With TGP, you’re not just building a source of income — you’re helping families live healthier, more secure lives,” Campos said.

Their stories show how entrepreneurship can be rooted not only in business growth, but also in service and community impact. Through TGP, franchisees are able to build livelihood opportunities while helping more Filipino families gain access to affordable healthcare. ###